How to Build a Brand Name
Contractor 20/20 Has Helped Many Plumbers and Electricians Build Their Brand and Can Help You With Their Proven System
40,000 consumers were interviewed by Young & Rubicam & New York advertising agency giant to determine how a brand name is built.
RECOGNIZABLE BRAND LET’S YOU STAND OUT FROM COMPETITION.
The building of a successful brand occurs through a very specific progression of consumer perceptions.
Without differentiation – the perceived distinctiveness of a brand — consumers have no basis for selection or loyalty.
If a brand isn’t relevant, (personally appropriate) to consumers, it isn’t going to attract and keep them. There is a strong, positive correlation between relevance and market penetration. Together, relevance and differentiation represent “Brand Strength,” an important indicator of future performance.
If a business is successful in creating “relevant differentiation,” consumers usually respond with a high esteem for the brand. Esteem is related to the perception of quality and increasing popularity.
If a brand has established the relevant differentiation and consumers come to hold it in high esteem, knowledge develops. Knowledge is much more than being aware of the brand; it also involves an understanding of what the brand stands for. Knowledge is not a consequence of media weight alone. Spending money against a weak idea will not buy knowledge.
The relationships between these four measures reveals much about the current and future status of a brand. Strong, newer brands tend to show higher levels of differentiation, lower esteem.
Contractor 20/20 Can Help You Build Your Brand Presence Along With Helping You Increase Your Business and Customer Base. Call Us Today, The Call Is Free or You Can Complete Our Online Request Form