If there is one thing we know, it is that HVAC companies require specific, tailored marketing strategies to be effective. At Contractor 20/20, this is a specialty of ours. We provide detailed attention and care to HVAC companies looking to enhance their brand and bring in more customers. We know this industry and what works best. Here are three highly effective marketing strategies designed to increase business for your HVAC company.
1. Internet Marketing
This is nothing you haven’t heard before; the world is moving in a digital direction all the time. Your business needs to keep up! To do this, you’ll want to have a substantial, sound, and thorough internet marketing strategy in place. This strategy includes a sleek, clean website, pay-per-click campaigns, local search campaigns, active social media accounts, and advanced search engine optimization. All of these factors add up to an exemplary digital presence. If this sounds like a different language to you, we’ve got you covered.
2. Television and Radio Advertising
Never underestimate the power of television and radio. A highly targeted, detailed advertisement on either form of media should be added to your marketing plan. These mediums are used daily by practically everyone, which means you have the opportunity to distribute your message to a wide audience. We can help you craft the perfect message and deliver it to the audience most valuable to your business.
3. Direct Mail Marketing
This is still an excellent method. Many believe it to be outdated, but the ROI proves otherwise. Direct mail is timeless; materials are delivered right to a potential customer’s door with your carefully crafted message, leaving them with a tangible form of advertising to hold on to. It is a proven draw for new customers. We will do all of the research necessary and create a solid direct mail campaign for your HVAC company.
Call Us Today
At Contractor 20/20, we do our homework for every single client we take on. We know that HVAC companies are a special niche of business needing more than your typical one-size-fits-all marketing strategy. If you’re interested in stepping up your marketing strategy, give us a call at (607) 770-8933.