Your website’s homepage should be an inviting and informative spot for visitors. It should immediately grab the attention of those surfing through search engine results. Of course, that cannot be all it does. While web traffic may be one goal of your website, you’re ultimately trying to sell your services or goods. That means you need people to visit your homepage and stick around. They should want to click around your site. If your home page is messy or doesn’t load correctly, few users will continue their quest. Build an eye-catching plumbing website that works.
The longer a person needs to scroll through a page, the less likely they are to stay there. Brevity just works. Not all visitors have the time or the patience to read multiple paragraphs of content. Keep it short, keep it simple, and use keywords effectively.
Your website needs life. To clarify, it doesn’t need distracting, superfluous content. People shun popups or wacky designs. Instead, opt for useful, engaging content. A blog is a worthwhile investment that will bring life to your website and keep people coming back for plumbing tips or news.
Your site must be visually appealing. No one is interested in a bland, black-and-white website with few pictures or infographics. The color scheme of your website should be warm and welcoming, appealing to your customers’ emotions.
Content is excellent, but few want to read a wall of text. Break up your content with unique, eye-catching pictures that are relatable. If plumbing is your industry, for example, you can showcase pictures of your team at work.
Your website is not just for you; it’s for the customer. Try to look at it from their point of view. For example, check to ensure the site loads quickly. Make sure that both your services and your contact information are easy to find.