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How Call Tracking for Plumbing and HVAC Businesses Can Improve Closing Rates & Maximize Return on Investment

May 7, 2014

So, you’ve decided to take steps to market your business—excellent!  But how will you know if your marketing campaigns are effective?  How will you determine which marketing methods get you the most bang for your buck?  With call tracking from Contractor 20/20, you’ll get answers to these questions and more!  At Contractor 20/20, we want to make sure that every penny you spend on marketing for your business is a penny well spent.  That’s why we offer two options of call tracking, both which offer a whole slew of benefits.

Contractor 20/20 Call Tracking Option #1 – Basic Call Tracking

This option is great if you are looking to improve your customer service representatives’ ability to turn leads into paying customers.  Basic call tracking will also help you to measure the overall return on investment (ROI) from your internet marketing campaign.

Basic call tracking does all of the following:

  • Records phone calls
  • Records time of calls
  • Tracks number of calls
  • Collects caller information
  • Oftentimes attains the keyword that was entered to find your website

You can listen to the recorded phone calls and strategize specific ways to improve your customer service representatives’ closing rates.  Are errors being made on these phone calls?  Is misinformation being given?  How could future calls be handled differently to improve closing rates?  Training customer service representatives to be the best they can be is much easier when you have real-life recorded calls to use as reference.

Basic call tracking also allows you to get an understanding for how well your internet marketing campaign is working.  You’ll get to see just how many calls are coming into your establishment from potential customers who have found you online, through direct mail or other advertising mediums.

Contractor 20/20 Call Tracking Option #2 – Dynamic Call Tracking

If you’re looking to monitor the effectiveness of multiple internet marketing campaigns, dynamic call tracking is the way to go.  You’ll be able to determine which of your online marketing campaigns generate the most leads and have the highest ROI.  Then you can focus your marketing efforts on the methods that will be the most profitable for your business!

Dynamic call tracking does all of the following:

  • Records phone calls
  • Records time of calls
  • Tracks number of calls
  • Collects caller information
  • Attains the keyword that was entered to find your website
  • Rotates the phone number that the visitor to your website sees, depending on how that visitor came across your site, allowing you to see how many callers arrived at your website by visiting your social media sites, by clicking on a pay-per-click ad, by typing in specific keywords into a search engine, and by entering your direct web address

With dynamic call tracking you can still evaluate how customer service can improve as with the basic call tracking option, but you can also assess each individual piece of your internet marketing campaign.  Knowing where your callers are finding you will allow you to cater your marketing efforts to the methods that will maximize your ROI.

At Contractor 20/20, we’re here to help you with marketing every step of the way.  We believe that no part of your marketing budget should be thrown away on ineffective advertising, so evaluating the success of your marketing campaigns only makes sense.  Call tracking can be an extremely useful tool when it comes to making your business more profitable, and we hope you’ll take us up on it. Call tracking can also be used with direct mail, radio and tv campaigns.

It is important to consult a professional before using call tracking online or in printed phone books. If not done properly, call tracking numbers have been known to have negative effects to online local listings.

If you’ve got questions about call tracking or think it could be beneficial for your business, give Contractor 20/20 a call today!  (607) 770-8933

Micheal Morosi