Marketing to the public and businesses today requires many strategies. One of the most effective means of acquiring new business is Direct Mail Marketing. Contractor 20/20 knows that when you’re competing for business you need to utilize every marketing resource possible. If you aren't currently mailing to your customers and prospects, you're leaving money on the table.
Being in business today requires a comprehensive marketing plan that utilizes both internet and traditional marketing to have continued success. Focusing on one and ignoring the other will equate to much lower profits for your plumbing business.
Every plumber and electrician understands the need for having an online presence and an optimized website that generates new leads every day. Likewise, a strong, consistent direct mail program which flushes new customers into your business is just as important and should work hand-in-hand with your internet marketing efforts. Contractor 20/20 is very well versed in helping plumbers, HVAC specialists, and electricians have success in both online and traditional marketing so that you have both sides covered.
Contractor 20/20 knowsthe in's and out's of direct mail marketing, what’s working and what’s not. We can help you create customized postcards, ads, or special promotions targeting the neighborhoods and businesses that are in your area of interest. There are many benefits an effective direct mail marketing campaign provides:
1. The number of incoming leads increase
2. Overlaps existing promotions and increase leads per dollar
3. Takes advantage of a "unique" situation in your market, with a supplier, or other vendors
4. Boosts readership and listenership of an existing promotion
5. Targets market and increases response for unique or hard-to-identify prospects
6. Builds the importance of an "added value" service or product you want to offer
7. Professional ad design and copywriting enhances your image
8. "Back end" sales of other (often more expensive) products
9. Introduces your services to a new area, new customer base, or for a newly acquired business
Don’t make the mistake of trying to cut corners and pinch pennies by doing it yourself. You will waste a lot of time and money attempting to guess what will and won’t work. We are the experts in designing and creating direct mail that works and gets the results you need.
Contractor 20/20 has extensive experience in knowing how to best target your offer and increase the responses to your services and products. Your time is valuable and we know that if you’re focusing on converting the leads, we can help you deliver the message through the different direct marketing sources you choose (Direct Mail letter, Postcard, Newspaper Ad, Insert, etc.).
