Google AdWords Marketing | Plumber Google AdWords | Google AdWords PPC | PPC for Plumbers | Plumber SEO Marketing |
Have you thought about marketing your plumbing, HVAC, or electric business on the internet through Google AdWords/PPC? Do it wrong and you can flush a lot of hard earned dollars down the drain. Contractor 20/20 can help you avoid this costly mistake because we have the expertise to help you reach your target audience using proper research to analyze the words that will be most effective in creating new business with “pay per click” advertising. Any plumber who markets their business on the Internet through Google AdWords is burning through hard earned money if they don’t reach their target audience.
So many contractors try to market their trade business themselves or solely with the help of a Yellow Pages representative. This is a bad idea, that is not to say that Yellow Pages representatives do not know what they are doing or how to best advertise your business. On occasion you will find a sales rep who cares enough about your business to put your needs above their own; but don't count on it being all the time. Otherwise, it could be much like a plumber who doesn't want to do a job so they inflate their price quote to take themselves out of the running for the job. Instead of truthfully wishing to decline work for whatever reason, they look for another way out.
Yellow Pages representatives make their money on commissions so the bigger the ad they can sell you, the better for them.
Yellow Pages advertising has declined by up to 40% in some regions; is it still necessary to have an ad in the yellow pages as well as online? Yes and No. Some people still use the yellow pages if they don’t have access to the internet or are in a hurry and the phone book is readily accessible. Today, people are busy. The Yellow Pages print is too smal and there are too many ads to fumble through. People turn to the internet for ease and assistance.
All plumbers and HVAC contractors using Google AdWords (PPC) Pay Per Click Advertising should be target marketing to reach their preferred customer market. Google now allows all businesses to Geo-target. Geo-targeting is marketing to your town, city, state, or country, or where ever you want to get business from. This is a huge money and time saver but isn't used nearly enough. Contractor 20/20 has the expertise to help you market your services on the internet. PPC can be very profitable for your business when done correctly and on a consistent basis. A good Google AdWords Plumbing contracting business ad should have instant visibility, by being not only on the first page of results, but be in the top 5 ads shown for a good return on investment.
We have great respect for Google, however for installing the Geo-targeting application and allowing all those who want to use it access to use it.
Call Contractor 20/20 to get your internet marketing ad campaign started today. Mike Morosi can turn your online presence into a lead generating machine.
