Rice-A-Roni...it's the _______ Treat! I'm stuck on Band-Aid Brand because....! Like a Good Neighbor...who's there? I bet right now the State Farm jingle is running through your head along with some visual's from their commercials...maybe that guy with the microphone? Why? Because music is one of the most effective ways to help people remember your company's name and establish an image. Like letterhead, a logo, or a sign, jingles help create an image for your company. They are basically a musical logo. Research shows that nothing helps increase name recognition faster or more thoroughly than a great jingle. Companies, large and small, have invested in jingles because they help establish and reinforce a company's image and brand.

Like a logo, jingles create a sense of continuity to your advertising. When people hear your jingle on the radio, or in the background of a television ad, it creates consistency and continuity. While the messages and talking voices in your ads change, the jingle creates a feeling of familiarity, and customers instantly recognize your ads. In addition, your advertising ends up looking more organized and put together which adds to the professional image of your company.

Research shows that people remember more information from commercials accompanied by a jingle than commercials that just include talking. In fact, customers are 10 times more likely to remember your commercial if it uses a jingle. Studies show that when you use a jingle name recognition significantly increases within the first six months. In addition, because we live in a advertising saturated society, it is important to use techniques that will prevent customers from mentally blocking out your commercial. Jingles are effective in penetrating these mental barriers because we really don't have a defense mechanism against music. DJ's and TV programmers know this. To prevent viewers from changing the channel, DJ's and TV programmers will often give better placement to ads featuring jingles so they can maintain their listener/viewership during commercial breaks. This means your advertisement gets better play and is therefore more effective.

Jingles eventually pay for themselves by creating quick name recognition and therefore getting more customers in the door. After your initial investment you can reuse your jingle over and over again in a number of different venues including radio, TV, and internet/website advertising. Jingles also translate well to print! When the lyrics are read on an advertisement they can create good, good, good, good vibrations! I bet you heard the melody in your head. Your customer can experience the same phenomenon when they see a lyric from your jingle in your phone book ad or direct mail piece basically creating free air time. Also, because jingles make your advertising more effective, you may not need to buy as much air time to get your name out there giving you more options on how to spend your advertising budget.