Marketing - Plumbing, HVAC, Electric

Contractor 20/20 has the Marketing System to ensure your Success by following these Proven Steps

Mike Morosi, Head of Contractor 20/20, has many years of marketing and advertising experience. Mike has expertise in Radio/TV advertising, Internet Marketing, Direct Mail, Newsletter Marketing and Yellow Pages, along with personal consultation helping plumbers, HVAC specialists, and electricians throughout 40 states and Canada build customer retention and acquisition. The following is a brief summary of the steps taken to ensure your marketing leads to the success or building your business for years to come.
NARROW THE DEMOGRAPHIC as to
1. Age and Gender
2. Geographic Area
3. Lifestyle and Income
4. Type of Customer to Target: Current, Former, Unattached, Competitors

SURVEY the MEDIA AVAILABLE
To find the BEST BUYS using COST PER THOUSAND consumer reached analysis.

SURVEY CONSUMERS to DETERMINE CLIENTS
STRENGTHS & WEAKNESSES

IDENTIFY the BEST TIME to PROMOTE and to MAXIMIZE RESPONSE

1. Seasons
2. Months
3. Weeks
4. Day of Week
5. Time of Day
6. Special Events

COPY WRITING
CONSIDER:
1. Why does the CONSUMER want the PRODUCT? (on a personal level)
2. What does the CLIENT do better than his COMPETITION?
3. Why should the consumer buy the PRODUCT right now?

SHORT CUT
1. MIMIC SUCCESSFUL CAMPAIGNS from others parts of the country.
2. REPEAT & UPDATE past successful campaigns.
I hope you will take a moment and view the rest of our website to see the various areas we excel in. Hear what our satisfied clients have to say about our services. Give Contractor 20/20 a call and let us show you how to change your business into a profit producing machine. Thank you for your time and I hope to work with your company soon.