Mike Morosi, President of Contractor 20/20, has many years of marketing and advertising experience helping plumbers, HVAC technicians, and electricians build their customer growth. As part of Mike's services, he provides an in-depth study (listed below) of your current marketing and customer base to help you determine your strengths and weaknesses. Once he has completed the preliminary review, he will provide you with a detailed outline of how to improve your acquisition and retention of new customers.
Customers Acquisition Cost Study: This source tracking system will identify your wasted advertising dollars
A. We determine your cost per new customer.
B. We consider how your yellow page ad and internet ads content, placement, as well as your
top of mind awareness, are affecting your results.
C. We show you how your numbers compare to the national averages and top results.
D. We recommend proven methods to increase response.
E. We want to know: New or Repeat? Where did they find your phone number? What page of the phone book?
What book? Which ad? In which year's book?
Did they see your truck?
A postcard?
A magnet?
A window thermometer?
A valve tag?
Equipment ticket?
The internet?
Did they book an appointment?
Who was the tech?
What was the sale?
You need to know what is working so you can do more of it and what is not working so you can fix it or eliminate the waste.
Take a moment and review Mike's "Guide to Services" to see the areas of marketing and advertising Contractor 20/20 focuses their expertise on. Give Contractor 2020 a call or complete the online request form and his staff will get back to you shortly to set up a time to visit with Mike.
