Plumber Internet Marketing | Plumber SEO Marketing | Plumber Internet SEO | SEO Internet Marketing for Plumbers | Plumber Online Marketing SEO |
Contractor 20/20 knows that proper SEO gets your business optimized results, both from your website and your PPC marketing campaign. This information will be helpful for you to understand the basics of internet marketing.
1) Google uses “spiders” to analyze the content of every website and rank them according to relevance to the word being searched.
2) It takes up to three months for the spiders to analyze all the sites on the internet.
3) The goal of the Search Engine Optimizer, or S.E.O, is to teach the spiders that your site is more relevant. This earns higher placement on the index.
4) As soon as the S.E.O’s learn how to trick the spiders, the search engines change their program and the game starts all over again.
5) There are few people who understand Search Engine Optimization effectively enough to stay current and ahead of the game.
6) The rules of the game are constantly changing. The books written about SEO are literally out of date before they are even published.
7) The management of search engines have competing goals:
a) to have relevant searches to keep their users happy
b) to Sell advertising to businesses like yours
There is a good reason for the game. If they were to let you take advantage of Search Engine Optimization freely, then not only would search content be less relevant to users, but there would be no incentive for you to buy advertising from them.
Conclusion: You need to have a professional S.E.O, who plays the game every day, to guide you.
When you search the internet using engines like Google or Yahoo, you will notice ads at the top or along the sides of the page. Business owners bid for those ads. A little known fact is that companies with bad websites, in terms of relevant content and design, pay much more to be listed than those with highly relevant content and good design. This is due to the search engine's obligation to provide high quality search results to their users. The more businesses who bid for a certain word or phrase, the higher the price must be in order to make your ad appear on the coveted first page. The more obvious the search term [short tail search], the higher the pay per click cost will be. The less obvious [long tail search], the lower the cost will be.
1) They use specific hidden tools that identify the relevant words/phrases being searched most often in a company’s geographic area.
2) They use ads already known to be successful for other similar types of companies in different markets.
3) They do side by side tests of those ads to see which ones work best in your company’s particular market.
4) They pay the minimum needed to stay on the first page of the search engines.
Success of the ad is not measured by the number of clicks, it is measured by the number of sales. Some ads may get a lot of clicks but few sales, while other ads will attract more qualified buyers, have fewer clicks, and yield more sales.
A specialized phone number will allow you to record all or a percentage of the calls resulting from the ads. You will then be able to see how your staff handled the call, and what the sales results were.
Most of our competitors in search engine marketing are charging 300% markups on the cost of the ads! Our markup is 20%. They churn customers, we keep them. That is our business model and that is our long term business plan.
You might be surprised, but flashy complicated sites that make many business owners feel great about their company can destroy their results, especially for service companies. These sites often send a subliminal message to the consumer that your company is too expensive. Successful sites load fast, are simple, and have key logos from important trade groups and third parties (like the Better Business Bureau and the Chamber of Commerce).
The site should clearly list what you do best and the brands you carry, while giving customers the option to blog comments on past jobs. They should also have letters of reference, offer coupons, show the credit cards accepted and be a jargon free zone so average people can easily read and understand them. Of course, optimizers should be used to make it easy for the search engines to rank and index them. That is what makes a site successful.
Social media marketing, also known as social influence marketing, is the act of using social influencers, social media platforms, online communities, publication relations and customer service to drive business to your website. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. We specialize in Social Media Optimization (SMO) for home service companies by generating publicity through social media, online communities and community websites. Will a Twitter or Facebook account sell a few dozen extra furnaces a month? I wouldn't count on it, not yet at least. Chances are your customers either use social media web sites or certainly recognize their clever brands. We've made it easy and affordable to get connected, stay updated, monitor your brand and reach customers. Because social media networks are able to provide highly targeted demographic data on their users, they are becoming proven advertising mediums. Establishing your presence now will position you to take advantage of these rapidly maturing networks.
Over 70% of the population now uses the internet to search for companies. Less than 5 % of local companies are effectively using the internet to advertise to those consumers. This poses a huge problem. The internet demand from consumers has a growth potential of 30%, but the demand from companies has a potential of 2000% growth. Thus, as more businesses start to use this form of advertising, as demand increases, prices per internet user will rise.
Facts:
1) Rates to bid on ad words will go sky high.
2) Expert help to maximize your results is not an option, it is a necessity.
Contractor 20/20
Phone: (607) 770-8933 • Fax: (888) 217-2743 • Email: Multimedia@stny.rr.com • www.contractor2020.com
