Contractor 20/20 has helped many plumbing companies dominate internet marketing with top quality perfoming websites that rank above the competition for online marketing and SEO. The following are 47 key elements of more than 200 that provide an insight into why Mike Morosi helps his clients high performance websites consistently generate business. The following sites are perfect examples of the quality and professionalism we create.
Appleton Campbell of Warrenton VA http://www.appletoncampbell.com/
Daystar Electric of East TX http://www.daystar-electric.com/
General Plumbing of West Palm Beach FL. http://www.generalplumbing.com/
Be sure to check out our website packages to determine the best options for your company and then give us a call or complete our online request form.
Q: What elements are necessary for strong organic rankings?
A: Here are 47 of the top 219 SEO strategies/tactics (not necessarily ranked by importance).
1. Keyword in URL: It helps to have the keyword(s) in your website address. First word is most important, second word is second most important, etc.
2. Keyword in domain: This is referring to internal site pages with keyword(s) in it. For example, http://www.candwplumbing.com/drain-cleaning-services.html
3. Keyword in title tag: This is the text you see on top of the browser tab. Look above your address bar on Internet Explorer, Google Chrome, Firefox, etc.
4. Keyword in description meta tag: This tag shows the theme of the page. It is not as important as it once was, but still a necessity.
5. Keyword in keyword meta tag: These are keywords that your site is showing to the search engines. This is a beneficial highlight.
6. Keyword density in body copy: This is the amount of times all your keywords appear within the content of your website. It is a general rule of thumb for readability and a check against “spammy” copy. Search engines, especially Google, look to see if your site is spamming. For instance, as a plumber you want keywords such as “Plumber”, “Plumbing”, “Water Heaters,” etc. to make up no less than 5% and no more than 20% of the written content of the site.
7. Individual keyword density: This refers to the individual keyword within the content of your site. You want it between 1% to 6% of all content. For example, as a plumber, don’t use the word “Plumber” too little or too often.
8. Keyword in H1, H2 & H3: These refer to the header tags within your site. It is important to show a search engine what you do. It also aids the user by “chunking” content.
9. Site map built in: This is the blueprint of your website for search engines. It is very important to show keywords on all the pages in the site map search engines.
10. Robots.txt built in: This is a text file for search engine spiders. It instructs them how to read your site so that your website can be indexed.
11. Hosting server reliability: A server needs to make sure the website is up and running at all times. More importantly, it’s critical that it can handle the amount of in-bound traffic. You want to avoid a bottle neck; the larger the diameter of the opening, the faster the contents can be poured in or out.
12. Keyword character format: It helps to bold your keywords within the site’s content. Bold and italic text is a way to easily pick up what the content is telling you, even if you are quickly skimming the page.
13. Keyword proximity: The spacing between keywords within the website is important. Adjacent is best.
14. Keyword phrase order: Consumers use different methods to search for a product or service. Imagine the end users’ most popular search phrase. Try to match this within the website. For example: “Air Conditioning Repair Buffalo” or “Buffalo Air Conditioning Repair.”
15. Keyword prominence: Keywords that appear higher up (earlier) in the content are more prominent. Sooner is better than later.
16. Keyword anchor: Linking to pages within the same site using relevant keywords. For example, if the text that states “Water Heaters” actually links to the water heater page, search engines detect that your page is a relevant source for water heater information.
17. Website traffic: This is included the Google patent. A high number of visitors equates to a “trend,” suggesting that you are relevant to the end-user’s search. Google wants your relevant site showing up sooner rather than later, because it creates a friendly experience for the user.
18. Page traffic: Same as number 17, but also applies to individual pages within the website. Becoming an authority to the search engines requires many elements, but website traffic and individual page traffic go hand in hand.
19. Page CTR (click-thru-rate): This is how often the page within the website is visited.
20. Time spent on page: If the user is spending longer amounts of time on the page, then it is capturing their attention. This is also a Google patent element.
21. End-users bookmark website: It is very good to have people bookmark your website.
22. Efficient site architecture: The website should have a branching architecture. This makes the site easier to navigate.
23. Internal site linking: This makes the site easy to navigate for end-users and search engine spiders.
24. Keywords in outgoing links: Links to outside websites should have anchor text and descriptive keywords.
25. Link stability over time: Aged links have more value than other links. Avoid “churning” your links.
26. Linking to “authority” sites: Your outgoing links should go to another credible and relevant websites. This helps encourage search engine spiders to crawl your site, and it builds you site’s credibility.
27. Page file size: Search engines prefer sites with fast load times. The faster your site loads, the deeper your site can be crawled. This ensures that more of your content will be crawled than a slower site.
28. Domain age: The older the domain, the better. This tells the search engine that you have staying power.
29. Domain registration time: The longer the domain is registered for, the better.
30. Updated/new/fresh pages: Google loves when there is content being changed or added to a website. A stagnant site shows that it’s not being worked on enough.
31. New/fresh links: Same as number 30, but specifically refers to links in addition to content.
32. Frequency of updates: Too many updates happening too fast makes it look like the website is spamming (for a newer site). Too few updates shows that it’s not worked on enough.
33. Website size: Same as number 27, but in reference to the entire website.
34. Age of page vs. age of site: A new page on an existing site is good and will be indexed sooner.
35. Page rank: This is the number and the quality of links directed to your website. Google will usually only record a fraction of them, but backlinking is very important.
36. Number of backlinks: The more backlinks the website has the better, but these can also damage the website’s organic rankings if links are coming in from bad sites. Links from adult content and online gambling are bad.
37. Number of backlinks from high-ranking pages: It is important to know the ratio of links coming from authoritative sites compared to good backlinks that have less authority but still stem from relevant material.
38. Speed of new backlinks: Too fast could flag the search engine that you’re buying links or that your links aren’t real. Too slow means you’re losing the race.
39. Age of backlinks: Older backlinks are better.
40. Keyword anchor text of inbound link: The link coming in from a referring website should have the keyword as anchor text in the content. This helps the website rank for the referring keyword.
41. Number of outgoing links from referring backlink: The website linking to your site should only be linking to relevant websites, and must not be a “link farm” solely designed to link back to hundreds/thousands of other websites.
42. Keyword density of referring backlink page: Just as it is important to have a good keyword-to-content ratio within your website, it’s also important for the linking site to have the same.
43. Position of backlink in referring page: The first link on any given page seems to have more weight.
44. Backlink from expert site: An expert site is a true authority to the search engines. A good example of this is Wikipedia.
45. Registered with DMOZ: DMOZ is a directory site. It’s one of the most sought-after links.
46. Website listed in Yahoo directory: As stated.
47. Website listed in LookSmart directory: As stated.
The following sites are clients of Contractor 20/20 and illustrate how effective a properly designed website should look and respond.
