Plumber Internet Marketing | Plumber Radio Advertising | Plumber TV Advertising | HVAC Advertising | Plumber Radio/TV Advertising |
Do you get the maximum return on investment (ROI) for your advertising dollars? Contractor 20/20 believes that an effective marketing plan should entail TV and radio advertising. Our plumbing, HVAC, and electrician clients have found that radio and TV give their businesses name market awareness while also generating qualified leads. Radio and TV proactively reaches many potential prospects and delivers your company name and message affordably and frequently.
Contractor 20/20 knows the science behind creating proper radio ads that will increase website traffic and can even boost the effectiveness of your paid search ad placement. Ad placement/scheduling and copy writing are specialties that Contractor 20/20 has worked on for many years. Mike Morosi knows how to properly manage these elements to ensure that you maximize your advertising dollars for effective radio advertising.
1) Proper Targeting - who hears the spots
2) Proper Frequency - how often they hear the spot
3) Effective Copy - scripting a good radio commercial that creates a “Call to Action”
*Successful spots can also use customer testimonial and announcer endorsements.*
4) Overall Cost - use of the advertising concept called "cost per percentage point" (CPP) of audience reached.
In conclusion, if you take the right steps you can expect success 80% of the time.
A good radio spot should produce sales in its' first week on air.
Advertising through TV is a very fast and effective method to drive market awareness of your contracting services company. TV allows you to show your city and target market what you "look like" and what you can do for them. Primarily used to reach the masses, TV helps consumers become aware of your company, your logo/image and your message. TV advertising, like radio advertising, can send highly targeted traffic to your website where potential clients can "check you out" and contact you from the comfort of their living room.
We call every radio, TV and cable station in your area to determine the most efficient ways to build awareness:
A. We target your best customers by age, gender, income and lifestyle.
B. We determine your target area/service area.
C. We calculate the cost to percentage point of the target audience reached with each commercial
CPP to determine the best advertising buys in your area.
FACT: Most contractors waste more than half of their advertising dollars.
When it comes to successful TV and Radio Advertising, Contractor 20/20 is the expert in getting you the best ROI and to help you take your company to the next level.
Call Mike and His Staff Today - They Will Get You the Business You Need
