The Power of Effective TV Marketing

Contractor 2020 Clients have Success using the Expertise of Mike Morosi for their TV Marketing

Posted by Robert Wilkos
Peaden Air Conditioning, Heating & Plumbing

Over ten years ago, we began an aggressive TV marketing campaign based on 5% of total revenues, which has been a huge success as our revenues have grown from approximately $2M to $8M. Now that we are a dominant market leader, our annual advertising expenditures run in the 3-4% range. I do think the type of advertising is crucial to achieve this type of success and I am a strong proponent of the power of TV. However, I realize that the cost of TV advertising in major metro areas is very pricey so it’s not for the weak of heart unless you are totally committed and long term! To my knowledge, in these large populous areas, cable advertising to specific zip codes seems to be the way to go if so motivated.

In addition, we opened up in a new market last year and using 10% of forecasted revenues there.

Another great success from a client of Contractor 20/20- you can achieve the proven results too. Call Mike and get started today.