Music On Hold Messaging – Plumbing

Contractor 20/20 has your Music On Hold Messaging to Promote Your Business

Leaving a customer on hold with dead air is lost profits for your business. Message on hold marketing is a professionally produced audio program played through your office telephone specifically for callers who are on hold. The program combines the spoken word with a musical background, which we call the narrative and the music bed. Professional voice artists voice the narrative and each program lasts about 6 minutes, looping continuously. Contractor 20/20 has the expertise and knowledge to help you implement this system with your business and can get you started right away.

FACTS AND BENEFITS OF MUSIC ON HOLD MESSAGES

FUN FACTS:
1. 60% of callers who listen to silence while placed on hold will HANG UP after only 40 seconds.

2. 34% of them will NEVER call back.

3. It is 10 times less expensive to sell additional products and services to your existing clientele than it is to attract new clients.

4. 94 % of a typical advertising budget is spent getting people to call. Only a small portion of time and money is spent to handle the call once the call is received.

5. 52% of calls made to businesses are from cellular phones. They cannot hear buzzing or beeps and believe they have been hung up on and hang up themselves.

AT&T REPORTS:
An estimated 70% of business phone callers are put on hold.
An estimated 60% of business phone callers put on hold will hang up without messages & music on hold.
An estimated 30% of these phone callers DO NOT CALL BACK!

• Phone callers with SILENCE ON HOLD will abandon their phone calls in less than one minute; 90% hang up within 40 seconds.
• Phone callers with MUSIC ON HOLD will stay on the line 30 seconds longer than with only silence.
• Phone callers with MESSAGES ON HOLD will stay on the line for up to 3 minutes longer.

• 40% increase in retention of phone callers on hold
• 15% increase in inquiries
• 12% increase in requests for products and services mentioned on hold

MORE ON HOLD MESSAGE FACTS:
Telemarketing Magazine - “Over 70% of business phone callers are put on hold"…
OfficeTeam Survey - “The average executive spends 17 minutes per day on hold"…
CNN Survey - “The average person spends 60 hours per year on hold"…
CNN Survey - “Without on hold music or messages, 60% of those on hold will hang up and 30% won’t call back"…
Cellular Marketing Magazine - “Over 85% of phone callers prefer on hold messages over silence"…
Telemarketing Magazine - “Surveys show that 15% to 20% of phone callers make purchases based on information they heard on hold"…

REASONS TO HAVE ON HOLD MESSAGING:

1. Many customers do not know the full line of services you offer. On Hold Messaging is a great opportunity to inform them.

2. Cellular phone users who cannot hear normal buzzing and beeps often feel abandoned or believe they have been hung up on.

3. It is a great opportunity to market your website address.

4. Create's a positive customer experience.

5. Cross-sells products and services.

6. Highlights special promotions.

7. Builds brand awareness.

8. Provides a "talking newsletter".

9. Reaches a highly targeted audience.

10. Increases sales revenue.

We have the proof and knowledge to turn your phone into a profit center.  Listed below are several samples of music on hold that current clients are using right now.  Don’t let this opportunity slip by, take advantage of this service and Contact Mike Morosi at Contractor 20/20 to learn how you can get started with this important marketing program.