Working On Your Time Table

It’s EASY to WORK with Contractor 20/20 on your time table.

Mike Morosi has the experience, knowledge, and reputation to deliver the results you need to improve your bottom line, generate more leads, retain more customers, and increase your ROI.

NARROW THE DEMOGRAPHIC as to
1. Age and Gender
2. Geographic Area
3. Lifestyle and Income
4. Type of Customer to Target: Current, Former, Unattached, Competitors

SURVEY the MEDIA AVAILABLE
To find BEST BUYS using COST PER THOUSAND consumer reached analysis.

SURVEY CONSUMERS to DETERMINE CLIENTS
STRENGTHS & WEAKNESSES

IDENTIFY BEST TIME to PROMOTE to MAXIMIZE RESPONSE
1. Seasons
2. Months
3. Weeks
4. Day of Week
5. Time of Day
6. Special Events

COPY WRITING
CONSIDER:
1. Why does the CONSUMER want the PRODUCT? (emotionally)
2. What does the CLIENT do better than his COMPETITION?
3. Why should the consumer buy the PRODUCT right now?

SHORT CUT
1. MIMIC SUCCESSFUL CAMPAIGNS from others parts of the country.
2. REPEAT & UPDATE past successful campaigns.