A lot of times, Contractor 20/20 works with clients who are leery of having an internet presence. There is a long-standing idea that HVAC, plumbing, and electrical companies don’t need anything more than a phonebook listing and a business card. However, this is becoming less and less the case. Businesses need to embrace internet marketing. That includes your HVAC, electrical, and plumbing company.
DIYers Go Online For Plumbing Tips
One reality of today’s plumbing market is that homeowners and apartment renters are going online more frequently for do-it-yourself information. Instead of calling a plumbers to come fix a problem, these people are looking up how to actually fix it themselves. However, when they learn about all the tools and steps involved in fixing their plumbing problem, these people go back to their search engine and start looking for plumbers in their area.
The reality is, customers are going online to find solutions. When they don’t find the right solution, your plumbing company needs to be right there, accessible, waiting in the wings – so to speak – with an internet presence. You need to be the solution they end up finding.
The Details of Internet Marketing
After acknowledging the importance of internet marketing, the next logical question you may have is “what do I need to do?” Internet marketing requires a working knowledge of both website design and search engines. Because the industry is constantly changing, staying up to date with the most recent changes and rules can be a full time job. That’s where we come in.
Contractor 20/20 can help you make the leap from business card maven to internet marketing guru. Our team of experts are ready to help you take the next step whether that is improving your existing internet presence or starting from scratch.