The world of technology has advanced so exponentially that mobile devices and social media now significantly influence the entire world of business. To accommodate these ever-changing pieces of technology, businesses have had to adapt their SEO strategies. Voice search is the fastest growing search method – 55% of teens and 41% of adults already use voice search on a near-daily basis. That number is only going to grow in the coming years.
The majority of people do not speak the way they type, especially when it comes to searching for any tidbit of information. When looking for the weather in the area, most users will just type in “weather New York City,” for example. In reality, we’re more likely to ask the entire question, “What’s the weather like in New York City?” Programs like Google Now and Siri are becoming more popular, and so their programming is becoming more refined and sophisticated. Google is working to adopt quirks in speech patterns for its voice search engines. A savvy business can utilize this information to target certain phrases or words successfully.
Long Tail Keywords
Short tail keywords will never completely disappear, though they are becoming less relevant when taking into account natural phrases that are spoken in voice searches. With voice search capabilities, more emphasis on conversational, long tail keywords should be considered.
Adding to website pages that more accurately respond to frequently asked questions (FAQs) is a useful method to acquire voice searching users. To fulfill an immediate need, begin each question with the proper adverbs: “Who,” “What,”” Why,” “When,” “Where,” and “How.”
With each FAQ starting correctly, you can then respond with an answer that is more conversationally appealing to a voice search engine.
For more information on voice search engines and SEO strategies to accommodate the ever-changing technology, reach out to Contractor 20/20 at (607) 770-8933. We’d be happy to answer any and all questions you may have!