As a business owner, the very last thing you probably want to do is spend money. You’re trying to make it, not lose it! However, as the old saying goes, you have to spend money to make money. The beginning costs below will boost your plumbing, HVAC, or electrical business in the long term.
Costs That Boost
There are three major things we suggest you invest in:
1. Buying Promotional Products – The power of promotional products is astonishing. Studies show consistently that promotional products increase name recognition and customers use them to “hold onto” your name and number. Refrigerator magnets and pens are solid promotional products, but we have found that outside the window thermometers installed by your tech, and our dual purpose unique yard signs are successful in not only retaining customers but acquiring new customers. With these products, your business name is front and center.
2. Invest in a Jingle – It has been proven that jingles can triple your ROI, grow your business, and establish a solid customer base. This simple tool yields immense results that your business can profit from.
3. Starting a Direct Mail Campaign – In addition to that song stuck in their head or the pen on their kitchen table, direct mail campaigns are an important tool that help retain customers and give them an incentive to stay with your company. Thank you cards, holiday cards, and tune-up reminder cards, all with their own coupon, are just a few of the direct mail campaigns that we have found consistently bring in new sales from old customers. Direct mail campaigns keep you and your business constantly on the customer’s mind.
No Matter the Industry
No matter if you’re a plumber, an HVAC technician, or an electrician, these same methods can be applied. These upfront costs may seem disadvantageous at the beginning, but the results and generated revenue will show that it was all worth it.
Let the Contractor 20/20 team help! We can determine which of these costs and initiatives will yield the best results in your area. We help plumbers, HVAC professionals, and electricians achieve their business goals every single day. Call us at (607) 770-8933.
