Promoting a business and attracting the attention of potential customers has always been about advertising in the proper format. Many HVAC and plumbing companies have their own radio spots or television commercials airing in their region, showing off their services to those who may need it the most. With so many commercials airing, however, many get lost in the fold. A catchy jingle really stands apart from the pack and gets people excited.
A great Jingle used properly on television commercials can go a long way in helping your ads stand out from the crowd. Make sure you are keeping your message on target and to include that jingle at the very end to reinforce the brand image. It’s almost hard to describe, but once you hear that little jingle, it gets stuck in your head for a good long while.
On the radio, your jingle is even more important than on a television advertisement. At least on television you have the opportunity to add visuals to the overall experience for potential customers. On the radio, however, you have nothing but sound. This is where the HVAC and plumbing jingles can really shine. Write a catchy jingle, or have a premier marketing company handle the task, and let your work shine through.
It is proven that if the community remembers your jingle, you may be the first to come to their mind in a time of need. Get that little song stuck in their head, and you’ve captured a customer for the foreseeable future. Follow it up with great service to keep them returning for more.