The plumbing industry is quite competitive. It seems every small town in America has three or four competing plumbing companies vying for market control. As a plumbing business, your job is to withstand the competition and generate a new customer base. With the growing power of the internet, marketing to new customers is easier than ever. Nailing down the strategies is simple with a marketing professional on your side!
Search Engine Optimization (SEO)
Search Engine Optimization is a technique we use to add relevant and related keywords to your web content. For a plumbing company, this means the key services you offer combined with SEO tags. These SEO tags represent the topics most local consumers search for via the major search engines.
Understand that SEO is a long-term marketing strategy. It specifically targets the folks you want, including those interested in plumbing services.
Social Media Marketing
Everyone is on social media. Of the 3 billion internet users worldwide, over 2 billion have an active social media account. Today, most marketing pros believe social media marketing is the key to running a successful business.
So, what does a social media presence do for you? Social media will allow your business to interact directly with your customers. You have a great opportunity to build a stronger relationship with your audience. You can get to know them on a more personal level, and to discover their needs first-hand. Plus, social media marketing can be tailored to specifically target your ideal customer base. The individuals seeking plumbing services tend to be older homeowners. Using these demographics as a base, you can target the customer who is most likely to purchase your services or products.
Take advantage of innovative marketing strategies for your plumbing business with Contractor 20/20. Give us a call now at (607) 770-8933. We have key strategies designed specifically for the plumbing industry!