Handyman SEO Services + Free Website for Life* (As Long As You Want to Keep It)

Being found in search engines with handyman services, home repair, and home improvement is critical to any handyman business. More presence in the map pack or top three search results means more important leads for your business. If you don’t see your business in there, that means you need to do search engine optimization for your business’s website and local digital properties. You need proper handyman SEO optimization done to get results.

What is Handyman SEO?

Handyman SEO is the process of optimizing your handyman business’s online presence to attract more organic traffic from search engines. By targeting specific keywords related to the services you provide, such as home repair or home improvement, you can increase your visibility and attract potential clients looking for these services.

Q: What does Handyman SEO do for your Handyman Business?

A: Handyman SEO helps improve your online visibility, increases website traffic, and ultimately generates more leads and customers for your business.

In fact, 80% of consumers use search engines to find local service providers, making it essential for your handyman business to have a strong SEO strategy.

Check Out Our Case Studies

+99.8% Organic New User Increased
+52% Organic Lead Increased
+98.4% Organic Session Increased

Why Choose Us?

Experience: Mike (CEO of Contractor 20/20) has been working with home service clients since 1996, providing an unparalleled level of experience in the industry. Over the years, he has developed a deep understanding of the unique challenges and opportunities faced by handyman businesses. This wealth of experience ensures that Contractor 20/20 is well-equipped to deliver top-notch SEO services tailored specifically to the needs of the handyman industry.

Dedicated to results and passionate: At Contractor 20/20, our team is driven by a strong passion for helping clients succeed in the competitive online landscape. We understand that effective SEO is critical for growing your business, and we are dedicated to delivering tangible results. By staying up-to-date with the latest industry trends, techniques, and tools, we ensure that our SEO strategies always yield the best possible outcomes for your business.

Transparent: We pride ourselves on being fully transparent in our approach to SEO. When working with us, you can expect clear communication about our strategies, progress, and results. We will keep you informed every step of the way, so you always know exactly what we are doing and why. This level of transparency builds trust and ensures that you always feel in control of your marketing efforts.

Family-owned: As a family-owned business, Contractor 20/20 values long-term relationships and personal connections with our clients. This means that we genuinely care about your business’s success and will go the extra mile to ensure your satisfaction. When you work with us, you can expect a personalized approach that takes your unique needs, goals, and preferences into account.

Not just SEO: While our primary focus is on providing exceptional SEO services, Contractor 20/20 also offers a complete marketing solution for handyman clients. We understand that a well-rounded marketing strategy is essential for business growth, so our services extend beyond SEO to encompass direct mail, social media, and more. This comprehensive approach ensures that your business benefits from a diverse range of marketing channels, maximizing your online visibility and reach.

We offer Free Stunning Websites for Our Clients To Start SEO

We offer a free website to all our clients who sign up with us for SEO because we understand that developing a website is a significant investment for most handyman businesses, especially new ones. We want to break down this barrier for business owners.

The difference between other companies that offer free websites and Contractor 20/20 is that you can take your site anywhere if you wish to cancel with Contractor 20/20. However, most other companies use proprietary systems that only work on their platform, leaving you stuck if their SEO services don’t work for your business.

We’re here to rescue you from such a situation. Even though we provide a free website, it’s yours to take anywhere and host on any platform, allowing you to run your business seamlessly.

HVAC Website Design

Local Search Ranking Factors of 2024 Which Applies for Your Handyman Business As well

Generally, there are 3 local search ranking factors:

  1. Proximity
  2. Prominence
  3. Relevance

These 3 main ranking factors are distributed in several areas of your business, as listed below.

These are 2024 Handyman local search ranking signals:

Local Pack/Maps Ranking Factors:

  • Google Business Profile: 32%
  • On-page SEO: 19%
  • Online Reviews: 16%
  • Backlink: 11%
  • Behavioral: 8%
  • Citation: 7%
  • Personalization: 6%

Organic Local Ranking Factors:

  • On-page SEO: 36%
  • Backlink: 26%
  • Behavioral: 9%
  • Google Business Profile: 9%
  • Personalization: 7%
  • Citation: 7%
  • Reviews: 6%

With these data and facts, it’s clear that a comprehensive approach to local SEO is essential for any handyman business to succeed in the competitive online landscape.

Here is the detailed Guide to Handyman SEO

Now that you know the local search ranking factors, let’s start the guide to Handyman SEO.

1st Step – Website and Digital Presence Audit: The first step in the SEO process is to audit your existing website, Google Business Profile, and digital presence to identify areas that need improvement. This includes analyzing your site’s structure, content, technical aspects, and user experience, as well as checking for NAP (Name, Address, and Phone number) consistency across online citations. This audit will help uncover any issues that could be preventing your site from ranking well in search engine results.

2nd Step – Google Business Profile Optimization: To improve your visibility in local search results, it’s essential to optimize your Google Business Profile (GBP). This involves ensuring that your NAP information is accurate and consistent across your profile, adding relevant services or categories, creating regular GBP posts to engage your audience, and crafting a compelling business description that highlights your unique selling points.

3rd Step – Keyword Research: Identifying the right keywords to target is crucial for a successful SEO campaign. Conduct thorough keyword research to find the most relevant and high-traffic keywords for your handyman business. These keywords should be used strategically throughout your website’s content, metadata, and URL structure to improve your site’s visibility in search engine results. 

here are 50 handyman keywords to consider incorporating into your SEO strategy:

  • handyman services
  • local handyman
  • professional handyman
  • home repair services
  • home maintenance services
  • handyman near me
  • residential handyman services
  • commercial handyman services
  • licensed handyman
  • insured handyman
  • handyman contractor
  • home improvement services
  • home remodeling services
  • carpentry services
  • painting services
  • plumbing services
  • electrical services
  • drywall repair
  • flooring installation
  • tile installation
  • door installation
  • window installation
  • deck repair
  • fence repair
  • gutter cleaning
  • pressure washing
  • furniture assembly
  • light fixture installation
  • ceiling fan installation
  • appliance installation
  • bathroom remodeling
  • kitchen remodeling
  • basement finishing
  • attic insulation
  • handyman for seniors
  • property maintenance services
  • rental property maintenance
  • office handyman services
  • handyman for landlords
  • emergency handyman services
  • same day handyman services
  • weekend handyman services
  • home repair estimates
  • home inspection repairs
  • honey-do list services
  • odd jobs handyman
  • TV wall mounting
  • shelf installation
  • interior painting
  • exterior painting

4th Step – Develop the Website: A well-designed, mobile-friendly website is essential for a successful SEO campaign. Your website should be visually appealing, easy to navigate, and optimized for conversions. It should also load quickly to provide a seamless user experience, which can positively impact your search rankings.

5th Step – Content Optimization and Marketing: High-quality, relevant content is crucial for attracting and retaining website visitors. Optimize your site’s content by incorporating targeted keywords and addressing the needs of your target audience. Additionally, invest in content marketing to build authority, engage your audience, and drive traffic to your site. This includes creating blog posts, videos, infographics, and other content types that provide value to your audience.

6th Step – Technical SEO and On-page SEO: Technical SEO involves optimizing your site’s structure and code to improve its visibility in search engine results. This includes optimizing title tags, meta descriptions, header tags (H1, H2, etc.), and implementing schema markup. Addressing these elements will improve your site’s crawlability, accessibility, and overall search performance.

7th Step – Review Generation: Online reviews play a significant role in local search rankings and can influence potential customers’ decisions. Encourage your customers to leave reviews on your Google Business Profile and other relevant platforms. Respond to both positive and negative reviews professionally and promptly to demonstrate your commitment to customer satisfaction.

8th Step – Digital Presence Management and Citations: Building citations on reputable online directories such as Bing Places, Yelp, and YellowPages can help improve your site’s visibility in local search results. Ensure that your NAP information is accurate and consistent across all citations to avoid confusing search engines and potential customers.

9th Step – Backlink Building: Backlinks from authoritative, relevant websites can significantly impact your site’s search engine rankings. Develop a backlink building strategy that focuses on earning links from high-quality sources, such as guest blogging, outreach, or digital PR.

10th Step – Tracking and Reporting: Regularly monitoring your site’s performance and SEO progress is crucial for understanding the effectiveness of your efforts and making data-driven decisions. Use tools like Google Analytics and Google Search Console to track key performance indicators (KPIs) such as organic traffic, keyword rankings, and conversion rates. Share regular reports with your team to ensure that everyone is aligned and working toward the same goals.

Implementing these steps will lay the foundation for a successful handyman SEO campaign. Keep in mind that some processes, such as content marketing, backlink building, and review generation, are ongoing and require continuous effort to maintain the steady organic growth.

Check Out Our Case Studies

+99.8% Organic New User Increased
+52% Organic Lead Increased
+98.4% Organic Session Increased

Cities We Serve (We Serve the Entire Country)

  • Sacramento, CA
  • Long Beach, CA
  • Kansas City, MO
  • Mesa, AZ
  • Virginia Beach, VA
  • Atlanta, GA
  • Colorado Springs, CO
  • Omaha, NE
  • Raleigh, NC
  • Miami, FL
  • Cleveland, OH
  • Tulsa, OK
  • Oakland, CA
  • Minneapolis, MN
  • Wichita, KS
  • Honolulu, HI
  • Arlington, TX
  • Bakersfield, CA
  • New Orleans, LA
  • Anaheim, CA
  • Tampa, FL
  • Aurora, CO
  • Santa Ana, CA
  • Saint Louis, MO
  • Pittsburgh, PA
  • Corpus Christi, TX
  • Riverside, CA
  • Cincinnati, OH
  • Lexington, KY
  • Anchorage, AK
  • Stockton, CA
  • Toledo, OH
  • Saint Paul, MN
  • Newark, NJ
  • Greensboro, NC
  • Buffalo, NY
  • Plano, TX
  • Lincoln, NE
  • Henderson, NV
  • Fort Wayne, IN
  • Jersey City, NJ
  • Saint Petersburg, FL
  • Chula Vista, CA
  • Louisville, KY
  • Norfolk, VA
  • Orlando, FL
  • Chandler, AZ
  • Laredo, TX
  • Madison, WI
  • Winston-Salem, NC
  • Lubbock, TX
  • Baton Rouge, LA
  • Durham, NC
  • Garland, TX
  • Glendale, AZ
  • Lexington, KY
  • Reno, NV
  • Hialeah, FL
  • Paradise, NV
  • Chesapeake, VA
  • Scottsdale, AZ
  • North Las Vegas, NV
  • Irving, TX
  • Fremont, CA
  • Birmingham, AL
  • Rochester, NY

Want to Get a Free SEO Audit Done by Real SEO Professionals? Let’s Talk

Let’s start by reviewing the current SEO health of your Handyman Business. Then you can decide which way you want to take. Contact Mike or Emily at (607) 770-8933.