Geofencing for Plumbers and HVAC Companies
What is Geofencing
Geofencing is a location-based form of marketing that delivers digital ads to consumers within a specific geographic location. When potential customers travel within the virtual fence, their mobile devices are targeted with ads. In addition to using a virtual fence, we can also geotarget specific addresses—this is called addressable geofencing. For example, we can obtain address lists of potential customers that have personalities and characteristics that are similar to your best customers. We can then use addressable geofencing to target those potential customers with your ads. Not only can you decide which neighborhoods you want to break into, but you can decide which households you want to target based on which ones are more likely to buy from you.
How Geofencing can improve a local business
The best way to understand how geofencing help local businesses is with an example. Imagine the owner of #1 HVAC has decided he wants to target a specific neighborhood with his seasonal tune up special. He contacts us and we put a virtual fence around that neighborhood. All the potential customers in that neighborhood that have their location settings on start receiving #1 HVAC’s tune up special. How? Any app that uses location services is a potential candidate for the ad to display. For example, let’s say that Sarah Parker lives within that neighborhood and has the weather channel app on her phone. She wakes up, checks the weather, and sees the #1HVAC ad while browsing the weather. For the next 30 days, regardless of where Sarah travels, she will be retargeted on the weather channel app, and other apps, with that same ad. One day, she wakes up and notices that the weather seems a little cooler. She checks the weather and sees that the season is changing. She also sees #1 HVAC’s tune up special again, and taps the ad to get more information. This is how Geofencing and Geotargeting work.
There are multiple ways that geofencing can be used to get your special offers in front of customers. In addition to generating leads, geofencing also improves brand awareness in a specific location by increasing name, logo, and brand exposure. If you are trying to break into a particular market or specific neighborhood, geofencing is a great way to increase your name recognition. The more familiar your potential customer becomes with your name and brand, the more likely they will consider doing business with you. Repetition is an important component of any marketing strategy, and geofencing can deliver this with a variety of retargeting options.
Another way we use geofencing is with employee recruitment. We know how incredibly difficult it is to find qualified technicians. In fact, this is the number one issue our contractors say holds them back from growing. With geofencing, a company looking to hire technicians could put a virtual fence around supply houses, training facilities, or even your competitor’s location.
Contact us today to learn more about Geofencing
There are so many creative ways to use geofencing to drive leads, create brand awareness, and even recruit employees. We are already putting this to work for many of our clients with great success. Get ahead of the curve and call us today at (607) 770-8933 to learn more.