Review Generation Services: Get More Reviews On Google
Managing one’s brand and reputation has always been an important part of running a business. However, online reviews have created a whole new environment where customers, angry or happy, can leave lengthy and detailed reviews of your company that are easily accessible through a simple Google search. Many customers depend on these reviews to determine which company they should call; therefore, review building is essential to your bottom line. Reviews also play an important part in how your company ranks in local search. Bottom line: Review building is an integral part of your marketing plan.
Online reviews are crucial for several reasons:
- Local search engine rankings
- Consumers’ purchasing decisions
- More clicks from potential customers
Impact of Reviews in Local Search
Google adores information. The search engine giant is constantly revamping their search engine protocols to ensure users can find the most comprehensive information regarding local businesses. One part of their algorithm stems from online reviews. In fact, reviews are the most important ranking factor for local search! The better reviewed a company, the more likely their services are to be on display. Google will consider the average star rating, where your reviews come from, and the rate at which online reviews are received. The better your rating, the higher your search engine ranking.
Keywords are also an important ranking factor for reviews. When a person reviews your company using keywords about their service, and where they live, this can help improve your rankings. The importance of keywords is another reason you should be thoughtfully responding to each review. Each review response demonstrates to Google you are active, engaged, and with the use of keywords, could help improve your rankings. Not many business owners have time to respond to the reviews being left on all the different review platforms. No worries! We have the tools to help you generate reviews, and then we respond to them for you.
Impact of Reviews on consumer purchasing decision
With the strong focus on digital tools, most consumers research local businesses using online reviews. In fact, around 90% of customers claim their buying decisions stem solely from online reviews. 88% trust online reviews as much as personal recommendations from family or friends. Because of the strong impact reviews have in the consumer’s decision-making process, smaller business with positive reviews can effectively compete with larger companies. If you are looking to grow your customer base and market share, review building will be an important part of your marketing plan.
Third Party Review Building Products
Contractor 20/20 has searched high and low to find the best review building programs on the market. We have strategically partnered with these vendors and recommend only the best to our clients based on their needs. Our clients enjoy the same benefits of these programs at a group discounted rate. We know how busy you are, so we also help manage the program and respond to reviews.