9 Tactics for Customer Retention

1. 1. Mail 1/3 base each month to keep the 22% of coupon
   addicts from being lured away, increase retention 10%,
   and get $8 to $16 in sales per dollar invested

2. 2. Handwritten Thank You cards.

3. 3. Holiday cards.

4. 4. Brand the Home!

   –Outside the kitchen window
   thermometers www.contractor2020.com/window-
   thermometers/

5. –Equipment stickers

   5. Newsletters www.contractor2020.com/advertising/direct-

   mail/newsletters/

6. 6. Lite Telemarketing: Call HVAC customers with no service
   done in last 13 months.
   www.contractor2020.com/marketing/telemarketing/

7. 7. Yard signs www.contractor2020.com/meeting/yard-signs/

8. 8. Bid on own name in ad words.

9. 9. Proven white pages and yellow page ads.