11 Tactics for Customer Retention
1. Mail 1/3 base each month to keep the 22% of coupon
addicts from being lured away, increase retention 10%,
and get $8 to $16 in sales per dollar invested
2. Handwritten Thank You cards.
3. Holiday cards.
4. Brand the Home!
–Outside the kitchen window
5. Newsletters www.contractor2020.com/advertising/direct-
6. Lite Telemarketing: Call HVAC customers with no service
done in last 13 months.
7. Yard signs www.contractor2020.com/meeting/yard-signs/
8. Bid on own name in ad words.
9. Proven white pages and yellow page ads.
- Email Blasts that discover which customers prefer this method of communication
- Geo Fencing that places banners on customers web browsing much like re-targeting after you visit a websitehowever it is based on address, not a visit to your website.