11 Tactics for Customer Retention

1. 1. Mail 1/3 base each month to keep the 22% of coupon
   addicts from being lured away, increase retention 10%,
   and get $8 to $16 in sales per dollar invested

2. 2. Handwritten Thank You cards.

3. 3. Holiday cards.

4. 4. Brand the Home!

   –Outside the kitchen window
   thermometers www.contractor2020.com/window-
   thermometers/

5. –Equipment stickers

   5. Newsletters www.contractor2020.com/advertising/direct-

   mail/newsletters/

6. 6. Lite Telemarketing: Call HVAC customers with no service
   done in last 13 months.
   www.contractor2020.com/marketing/telemarketing/

7. 7. Yard signs www.contractor2020.com/meeting/yard-signs/

8. 8. Bid on own name in ad words.

9. 9. Proven white pages and yellow page ads.

10. Email Blasts that discover which customers prefer this method of communication
11. Geo Fencing that places banners on customers web browsing much like re-targeting after you visit a website 
    however it is based on address, not a visit to your website. 

    www.contractor2020.com/images/mobile-home-and-office-geo-fencing.pdf