Key Topic #4: The Bottom Line. To Not Merely Survive, But in Fact PROSPER
1) $325 Media Study…Low Cost Brand Building thru Radio, TV, Cable TV options
In most markets, you can reach customers 37 times on radio or TV for every 1 time you reach them by direct mail. In the long run, radio and TV are the best way to
build name recognition and influence mass numbers of new customers. We uncover Radio, TV, cable, billboard and movie theater marketing that’s proven successful
and low cost through competitive bids and use of Nielson and Arbitron ratings that get you higher ROI. Ready made to grow your sales…We call every radio, TV and
Cable station in your area to determine the most efficient ways to build awareness.
- Targeted to you best customers by age, gender, income and lifestyle.
- Your target area- your service area
- We calculate the cost per percentage part of target audience reached with each commercial (CPP) to determine best ad buys in your area.
The right message, to the right people, the right number of times can reduce your new customer cost 35%+ and increase existing customer retention
Now able to target by zip code , age , gender and music style generating website visits for under $1.25 each
Need proof ….Here’s the beef……. www.contractor2020.com/meeting/rodney-rudd-testimonial/
http://www.contractor2020.com/images/Wade-Camden-spot-1.mp3
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2) $ 540/ 100 Patriotic Yard signs and stands
to resurrect a dead deals, after a price increase or on slow days … as a safety net free second bite you can offer 12 neighbor cards with a Hand written note from the home owner in exchange for a discount…Or PATRIOTIC YARD SIGNS, to resurrect a dead deals, or after a price increase or on slow days and attract new customers and build up TOMA
http://www.contractor2020.com/meeting/yard-signs/
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3) Employee Recruitment
Every month you have an empty truck in need of a tech you lose $16,000 in unpaid overhead and $7,000 in lost profit, here are 12 ways to fill that seat with the right person
http://www.contractor2020.com/images/EMPLOYEE-RECRUITMENT-PROGRAM-START-UP-SHEET.pdf
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4) Kill the profit killers…
Ok the price is right, the service is great, the marketing is perfect … but you still have low or no profits? Where is the profit leakage?
A 50% Csr or Tech closing rate …. Employee theft …. Excessive staffing or expanse can wreck your profits… our partners can uncover and fix them before they do!
http://www.contractor2020.com/images/dashboard.pdf
http://www.contractor2020.com/images/our-vision.pdf
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5) Low pressure phone calls
Let us schedule HVAC tune ups HVAC customers before they fall into 18 month the federal “do not call “$16,000 per call violation” zone
LIMIT YOUR RISK AND STRESS …Once a tactic pays for itself, that’s when you do the next if needed