Key Topic #5: Our Toolbox of Retention, Growth, Quality, Efficiency, Overhead Reduction, Personal Fulfillment TACTICS
Profit builder MENU: 27 Tactics to consider
OK …. We only need 4 of these tactics to work to achieve all of your goals including employee recruitment …. So with 27 ready and proven … we pack 6x the firepower necessary to win!
9 FOR CUSTOMER RETENTION AND 18 FOR GROWTH
2 new services 1) Employee recruitment and training systems plus 2) Light telemarketing to rescue inactive13 to 16 month customers from the 18mo federal do not call rules.
Federal penalties under the Do Not Call prohibitions are $16,000 per violation. The TCPA levies fines of $500. Per violation, and $15,000 per violation showing intent.” www.donotcallprotection.com/faq
FOR CUSTOMER RETENTION
- Mail 1/3 base each month … to keep the 22% of coupon addicts from being lured away and increase retention 10%, and get $8 to $16 in sales per dollar invested
- Outside the kitchen window therms http://www.contractor2020.com/window-thermometers/
- Equipment stickers
- Newsletters http://www.contractor2020.com/advertising/direct-mail/newsletters/
- Call HVAC customers with no service done in last 13 months
- Yard signs http://www.contractor2020.com/meeting/yard-signs/
- Bid on own name in ad words
- Proven white pages ads
- Proven small yellow page ads
GROWTH METHODS
- Internet marketing that gets $4 to $11 in new customers and $8 to $22 in repeated customers for every dollar invested
- Direct mail to new customers based upon credit company personality mosaic data http://www.contractor2020.com/uploads/improved-direct-mail.pdf
- Direct mail to neighbors
- Go for the gold pricing with yard sign discounts as a safety net … http://www.contractor2020.com/uploads/power-pricing-brochure.pdf
- ROI review of current internet marketing using Dynamic phone tracks of call sources and search words and search engines used to reduce internet new customer cost to $25 to $125
- Radio and TV to reduce new customer cost by 35% through improved top of mind positive awareness http://www.contractor2020.com/images/Wade-Camden-spot-1.mp3
- Internet radio … generate website visits from under $2 new customers from even $9 to $27
- Yard signs to attract sales
- Billboards
- Church directories
- Community promotions
- News paper
- Yellow page stickers
- Movie theater ads
- Hero branding… that build a wall of protection around your brand, stop bad reviews BEFORE the happen http://www.contractor2020.com/images/10donation-rights6×11-1.pdf
- Geo fencing … your ad on the cell phones of people with smart phone that visit your competitor’s show room http://www.contractor2020.com/images/mobile-geo-fencing.pdf
- Web invasion … plant web ads on customers and prospects web browsing … time without a visit to your site … with just their name and address to work with. http://www.contractor2020.com/images/web-invasion.pdf
- And more