Roofing SEO Services + Free Website for Life* (As Long As You Want to Keep It)

Being found in search engines for roofing services, roof repairs, and roof installations is critical to any roofing business. More presence in the map pack or top three search results means more valuable leads for your business. If you don’t see your business there, it’s time to optimize your website and local digital properties with proper roofing SEO.

What is Roofing SEO?

Roofing SEO is the process of optimizing your roofing business’s online presence to rank higher in search engine results pages (SERPs) for industry-related keywords. This includes optimizing your website, creating high-quality content, and building a strong local presence. Roofing SEO helps attract potential customers who are searching for roofing services in your area.

Why Choose Us?

Not Just SEO: Contractor 20/20 provides a comprehensive marketing solution for roofing clients, covering all aspects of digital marketing from direct mail to social media. We understand that a well-rounded marketing strategy is crucial for business success, and we are here to support you with all your marketing needs.

We Offer Free Stunning Websites for Our Clients To Start SEO

We understand that developing a website can be a significant investment for most roofing businesses, especially new ones. To remove this barrier, we offer a free website to all our clients who sign up for our SEO services. Unlike other companies, we don’t use proprietary systems that lock you in. With Contractor 20/20, you can take your site anywhere if you wish to cancel our services, giving you the freedom to run your business as you see fit.

Local Search Ranking Factors of 2023 Which Apply to Your Roofing Business As Well

The three main local search ranking factors are proximity, prominence, and relevance. These factors are distributed across several areas of your business, which include:

2023 Roofing local search ranking signals:

Understanding these factors is crucial for creating a successful roofing SEO strategy.

Here is the Detailed Guide to Roofing SEO

Now that you know the local search ranking factors, let’s start the guide to roofing SEO:

1st Step – Website + Digital Presence Audit: Conducting a thorough audit of your existing website, Google Business Profile, and citation consistency is essential to identify areas of improvement. This audit helps pinpoint technical issues, content gaps, and any inconsistencies in your NAP (Name, Address, Phone) information across online directories.

2nd Step – Google Business Profile Optimization: To optimize your GBP, ensure correct and consistent NAP information, add relevant services, create engaging GMB/GBP posts, and craft a compelling business description. This will improve your online visibility and increase the likelihood of appearing in local search results.

3rd Step – Keyword Research: Identifying the right keywords for the roofing industry is crucial for driving targeted traffic to your website.

Here are 50 top roofing keywords to consider:

Implement these keywords strategically throughout your website to improve its search engine rankings.

4th Step – Develop the Website: Create a mobile-friendly, visually stunning website that is conversion-optimized and fast-loading. This will ensure a seamless user experience and encourage potential customers to take action.

5th Step – Content Optimization/Marketing: High-quality, informative content is essential for establishing your authority in the roofing industry, attracting more visitors, and improving your search engine rankings. Regularly update your website with well-researched articles, blog posts, infographics, and videos that provide valuable information to your target audience. Use your researched keywords strategically within your content to help your website rank higher in search results. Engaging in content marketing through guest posts, social media promotion, and email marketing will further expand your reach and generate more leads.

6th Step – Technical SEO/On-page SEO: Optimize essential elements such as title tags, meta descriptions, header tags, and schema markup to improve your website’s visibility in search engine results. Ensure that your website is crawlable and accessible by search engine bots by addressing any technical issues such as broken links, 404 errors, and slow-loading pages. Properly structuring your website’s content using internal linking, alt tags for images, and optimizing URLs will contribute to your local pack/maps and local search rankings, making it easier for potential customers to find your roofing business online.

7th Step – Start the Review Generation: Encourage your satisfied customers to leave reviews on your Google Business Profile, social media pages, and other relevant review platforms. Positive reviews not only improve your business’s reputation but also contribute to your local search rankings. Respond to reviews promptly and professionally, addressing any concerns raised by customers. This proactive approach demonstrates your commitment to customer satisfaction and can help you stand out from competitors.

8th Step – Digital Presence Management AKA Citations: Build and manage citations on platforms like Bing Places, Yelp, and Yellow Pages to improve your online presence and visibility. Ensure that your business’s NAP (Name, Address, Phone number) information is accurate and consistent across all online directories. This consistency signals to search engines that your business is legitimate and trustworthy, ultimately boosting your local search rankings.

9th Step – Start Backlink Building: Backlinks play a crucial role in local search rankings, as they signal to search engines that your website is a valuable resource. Focus on building high-quality backlinks from authoritative websites within your industry, as well as from local organizations and directories. This will help improve your website’s domain authority and contribute to your local pack/maps and local search rankings.

10th Step – Tracking & Reporting: Regularly monitor the progress of your roofing SEO campaign by tracking key performance indicators (KPIs) such as organic traffic, conversions, and keyword rankings. Use analytics tools like Google Analytics and Google Search Console to gather data and generate reports that help you gauge the effectiveness of your SEO efforts. This information allows you to identify areas of success, as well as those that require improvement or adjustment.

11th Step – Ongoing Optimization and Maintenance: Roofing SEO is not a one-time effort. To maintain and improve your search rankings, it’s essential to stay up-to-date with the latest industry trends and search engine algorithm updates. Continuously optimize your website, create fresh content, and build new backlinks to stay ahead of your competitors. Regularly analyze your performance and make necessary adjustments to ensure that your roofing SEO strategy remains effective in driving traffic, leads, and sales for your business.

These steps form the foundation of a successful local SEO campaign for roofing businesses. Keep in mind that some of these steps are ongoing processes, such as content marketing, backlink building, content optimization, and review generation.

Cities We Serve (We Serve the Entire Country)

Want to Get a Free SEO Audit Done by Real SEO Professionals? Let’s Talk

Start by reviewing the current SEO health of your roofing business. Then, you can decide which path to take. Contact Mike or Emily at (607) 770-8933 to discuss your options and get a free SEO audit.