11 Tactics for Customer Retention

  1. Mail 1/3 base each month to keep the 22% of coupon
    addicts from being lured away, increase retention 10%,
    and get $8 to $16 in sales per dollar invested
  2. Handwritten Thank You cards.
  3. Holiday cards.
  4. Brand the Home!

Outside the kitchen window

Equipment stickers

  1. Newsletters
  1. Lite Telemarketing: Call HVAC customers with no service done in last 13 months.
  2. Yard signs
  3. Bid on own name in ad words.
  4. Proven white pages and yellow page ads.
  5. Email Blasts that discover which customers prefer this method of communication
  6. Geo Fencing that places banners on customers web browsing much like re-targeting after you visit a website however it is based on address, not a visit to your website. https://www.contractor2020.com/wp-content/uploads/2022/10/mobile-home-and-office-geo-fencing.pdf

Emily Morosi