Radio Advertising for Plumber, Electricians and HVAC Companies
Radio isn’t just for car rides anymore. Radio is on your phone, computer and TV. Contractor 20/20 knows the science behind creating attention-grabbing radio ads that increase website traffic and boost the effectiveness of your paid search ad placement. Ad placement/scheduling and copywriting are specialties of Contractor 20/20. We know how to properly manage these elements to maximize the effectiveness of traditional and streaming radio advertising campaigns for plumbers, electricians, and HVAC companies.
Keys to Success in Radio Advertising are 4-Fold:
1) Proper Targeting – Who hears the spots
Through research, we identify your best customers and determine which radio stations or apps will reach them most often.
2) Proper Frequency – How often they hear the spot
Taking into consideration your budget, we will run the right number of spots to convince new buyers to call.
3) Effective Copy – The right message for your audience
Writing an effective script for radio involves creating the right “Call to Action.” It also involves utilizing customer testimonials and announcer endorsements when appropriate. A good radio script should improve your branding image.
4) Overall Cost – Radio can actually reduce advertising costs!
Using the advertising concept “cost per percentage point” (CPP) of audience reached, we are able to place a competitive bid for your ad placement that will reduce costs. In addition, we are often able to negotiate free bonus spots for traditional radio stations and/or banner ads on their websites. Most importantly though, a good traditional or streaming radio campaign can reduce your overall advertising costs because it can be extremely effective at creating brand and company name awareness. By boosting brand awareness in your market – be it plumbing, HVAC, or electric – customers will simply remember your name when they have a problem. This means we can cut back on advertising costs that are used to generate leads. Brand awareness also makes it easier for technicians to sell services and close deals.
Advantages of streaming radio
The biggest advantage of streaming radio is the advanced targeting available. Traditional radio can provide some data regarding the ages and genders of their listeners, however, streaming radio has the capability of targeting specific age groups, genders, and even language groups. More importantly, depending on the service you use (Pandora radio, Spotify, iHeartRadio), you can target listeners based on zip code or even IP address. This opens up the possibility for more precise targeting and an optimal use of your budget.
In addition, streaming radio provides advertisers with more valuable, real time, trackable data. For example, many services incorporate clickable banner ads which allows listeners to make an instant decision based on their need for your product. With the addition of clickable ads, and the ability to know exactly how many people and what kinds of people are listening, we are able to make better adjustments to the placement of the ad that will again, optimize the budget.
Radio is The Right Avenue
In conclusion, if you take the right steps you can expect success 80% of the time. A good traditional radio spot should produce sales in its first week on air. A good radio or TV campaign can actually reduce your new customer acquisition cost by 35% because these forms of advertisement are so successful at strengthening brand awareness!
If you are interested in dominating your market and taking your company to the next level, then radio will most likely be a key component of the plan. Call Contractor 20/20 today and let’s see if radio is a good fit for your marketing, advertising, and growth goals. (607) 770-8933