Marketing and Profitability for Plumbing, HVAC and Electrical Companies

Advanced Research

Research provides both the baseline and the potential goalpost for all your marketing plans.

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New Customer Growth

Contractor 20/20 knows how to get the right new customers calling you while reducing your new customer costs.

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Profitability Growth

There are many ways to increase your profitability, but one of the most effective is by understanding and balancing your key profit indicators. We help you follow the numbers so you can make the best decisions and achieve the growth you desire.

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Customer Retention

Retaining and keeping your customers is key to healthy business growth and longevity. Our retention solutions are easy to implement and will pay dividends for years to come.

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Employee Recruitment

For every one technician entering the field, three are leaving. So when you find your company is shorthanded…

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Initially, many of our clients do not know the difference between marketing, advertising, and branding. It actually can be quite confusing. Marketing is the overall strategy and implementation of your advertising and branding tactics. Marketing includes all the business activities that create a mutually beneficial environment for both your company and your customers. Your marketing plan is like a stew recipe and all the different branding and advertising tactics (pricing, company uniforms, direct mail, telemarketing, yard signs, radio) are the ingredients. The secrets to a good stew include finding the right combination of ingredients and not overcooking them. Only an experienced chef can make a perfect stew.

Plumber Marketing

We know how plumbing companies work, we understand their numbers, the nuances of pricing down to travel time, and we know which advertising and marketing strategies get the best results down to what part of the country you live in.

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HVAC Marketing

With so many HVAC companies in the marketplace, how do you stand out and generate business for your company? The answer is simple: market yourself. At Contractor 20/20, we can put together a HVAC marketing strategy that fits your needs and budget.

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Electrician Marketing

Marketing for electricians is unique in comparison to the other trades because most people use an electrician only once every seven to ten years. Because of this, the main focus is on customer acquisition instead of customer retention. An electrician’s credentials, recommendations, and guarantee of safety are their key selling points.

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At Contractor 20/20, we are the home service industry marketing experts. Through years of experience and excellent research tools, we are able to develop a customized marketing and profitability strategy that will help your company overcome the challenges it faces in the marketplace and get your business into a 22% net profit zone. Whether you are looking to address profitability concerns, need to grow your customer base, increase customer retention, or recruit employees to keep up with the work load, Contractor 20/20 can help. You will find many of these tools under both our advertising and branding pages. Also, because we are the home services marketing experts, we know the unique challenges and solutions for each category of business: plumber marketing, HVAC marketing, and electrician marketing.