Profitability Growth For Plumbing, HVAC and Electrical Companies
Our profitability coaching involves tracking your KPIs, analyzing them against our market and consumer research, and then developing a fine-tuned marketing plan that will help you reach the plumbing and HVAC profit numbers you need to hit in order to achieve 22% net profit or more. Below is a concise description of our profitability process and coaching:
1. Marketing History and Future Goals Discussion
We discuss your goals, history, and potential in detail to determine your profitability and growth goals. Then we want to vision cast with you to determine where you would like to be in the future. Because Mike and our team have had this discussion with countless plumbing, HVAC, and electrical clients, we have become efficient at helping contractors develop realistic, sustainable, and exciting visions, goals, strategies, and tactics.
2. Advanced Research
Not only is Contractor 20/20 a marketing and advertising firm, but we are also a marketing research firm. Using a set of research surveys and studies, we are able to identify trends, red flags, and potential growth opportunities. Then we take this research and analyze it against your company’s KPIs.
3. Tracking the Numbers
Our Executive Dashboard System helps you track the nine key numbers that identify (KPIs) your cost saving and sales increase options. We study costs, labor, material, overhead, average sale, hourly efficiency, customer service representative and technician closing rates, and technician average tickets. Mike and his team walk you through collecting and tracking this information, and the Executive Dashboard helps you record your numbers on easy to use worksheets.
4. Number Coaching and Training
In the past 3 years alone, we have studied the financials of over 200 companies in 25 states and Canada. Contractor 20/20 has also conducted and analyzed consumer awareness and market share studies for the same. With 30 years of experience, we are able to help you understand your numbers, how they relate, and coach you to the next level in your business.
5. Marketing Plan
After analyzing your past marketing results, and considering your competitive strengths and weaknesses, we deliver a marketing plan that will help shape your company today so you can become the company you want to be two years from now. With the research we have collected, we know where your best customers live, and we know what kind of direct mail piece, radio ad, television ad, internet marketing, and specialty marketing product will attract your customers. We are also able to help you brand your company so that you retain and attract the right kind of customers that will grow your business.