New Customer Growth for Plumbing, HVAC and Electrical Companies
The Research
The Right Customer
The Right Products
Factors to consider when reaching out to new customers
There is a big difference between attracting a new customer who is 20 miles away and can’t afford you, and a new customer who is 5 miles away and can easily pay the bill. There are so many factors to consider when reaching out to new customers that many Plumbers, HVAC, Electricians, and Roofers struggle with decision paralysis. Is direct mail the right medium? Do I need to focus my budget on SEO or PPC? Is television worth the price? At Contractor 20/20 we know all the variables you need to consider when reaching out to new customers and are the industry experts in all forms of advertising for plumbing, HVAC, electrical, and home service companies.
Importance of new customer growth analysis for home service industry
You don’t need everyone to be your customer, and attracting new customers isn’t as easy as putting an ad in a locally mailed coupon pack or having a pretty website. Contractor 20/20 approaches the placement of your advertising on the foundation of research and 30+ years experience. Through marketing research, we define your sales territory, figure out what types of people naturally buy from you, which methods/mediums are going to work best for your company, and determine where your ad placement will reap the best results. By testing different media and properly tracking results, plumbing, HVAC, electrical, and home service companies can invest prudently in a combination that builds both positive awareness and gives a call to action that can be measured for effectiveness. Data analysis before and after the placement of advertising is an essential part of a new customer growth strategy.
