Direct Mail for Plumbers, HVAC Companies and Electricians
Contractor 20/20 is the HVAC, electrical, and plumbing industry direct mail expert. We have a variety of successful direct mail products that can help you retain current customers and attract new customers.
Direct mail is one of the most successful methods to increase and maintain customer retention. In order for a customer to use you again they must remember your name. Mailing them after you have done business with them helps them remember your name, and gives them something physical (a coupon) to hold onto for the future. Beyond thank you cards, we have proven and tested mailing strategies that build name remembrance so you can retain your customers.
Direct mail used to be one of the most cost effective and successful methods of attracting new customers. The good news is, with the right strategy, it still can be! We don’t just buy prospect lists and mail a pretty card. Our lists are personalized to reach the people who are most likely to do business with you. This includes demographics, but goes deeper using psychographics. Psychographics is an aspect of market research that organizes people into market groups using criteria like personality, lifestyle, interest, beliefs, and values. We analyze your customer list to determine which personalities are most attracted to your business, and then we buy prospect lists full of those personalities. By studying the customers who respond to your mailing, we can triple the results. Call us to learn more about how we can put this amazing tool to work for you. (607) 770-8933
Direct mail and digital marketing
In recent years, direct mail has received what we like to call a “digital facelift.” With the advent of QR codes and informed delivery, direct mail now works hand in hand with your website, landing page, social media, and even your customer’s email. There are so many great advertising opportunities wasted every day that cost mere pennies. Ask us today how we can help modernize your direct mail efforts.
Direct Mail is Your Greatest Tool
Having tested hundreds of direct mail pieces in hundreds of markets, we know which types and varieties of direct mail products get results—down to the paper color! We have had competitors say some of our cards are ugly. We agree. It’s a good thing that direct mail isn’t a beauty contest—it’s a numbers contest—and our numbers blow them out of the water. Besides, we have really pretty cards too, and sometimes, when tested, they beat the ugly card—but not always.
If you are looking for a long-term solution that both retains current customers and draws in new customers, then direct mail is a great tool to have in the tool box. For immediate results nothing beats direct mail. Enlist Contractor 20/20 to help you take your business to the next level. (607) 770-8933