Efficiency is secondary to immediate profits
Our pricing system based upon customers retention levels demonstrated in your consumer study can “cover a multitude of efficiency sins” and turn you into a 22% profit company in 120 days
The biggest mistake owners make is waiting for efficiency improvements to increase profits rather than using the price tool
On a good day….. Running a contracting company is sort of like trying to put up a tent in a windstorm, like “whack a mole “no sooner is one problem fixed and then another pops up.
Yup, plan for the worst and hope for the best.
Once we get your profits up to 22%:
let’s take a look at CSR and Tech closing rates , average tickets , conversions from tune ups to replacements , the % of service agreements sold , cost of direct labor ,
And overhead. Then we might be able to even lower prices to increase retention.
To do this first … before raising profits … really means there is a 90%+ chance you will miss the profit goal
48% + profit points to pick from > Pick up 10% profit getting your pricing right , get the right sales training raising your average ticket 25% ( ok that increases work time and decreases travel time ) ok another 5% profit, put some GPS that gets your staff under control and cuts your fuel and maintenance cost OK another 2% profit , get your billing and parts ordering under control another 2% profit , Fire dead wood before they chase away your customers or waste or leads, better let do personality testing before you hire them and reduce turnover , ok another 4% profit , extend service hours by hot seating the trucks ( ok you will need to call me to find out what that is ) pick up another 5% profit . more profit recording calls to so you can , train and track CSR’s , more profit with consumer financing that gets customers to buy more , more profits cutting credit card fees , more profits doing automatic water tests , more profits adding new services for old customers that love and trust you , more … more … more …more … profits
Need more Details? No problem … Keep reading …. Or call (607) 770-8933 or email [email protected]
Mahfuz Alam
Mahfuz Alam brings over 12 years of expertise in digital marketing within the home service industry, specializing in areas such as plumbing, HVAC, roofing, and electrical services. As a seasoned professional, Mahfuz has honed his skills in crafting effective digital marketing strategies tailored specifically to the unique needs of home service businesses. His comprehensive understanding of industry trends, coupled with his hands-on experience, allows him to navigate the ever-evolving digital landscape with precision. Mahfuz is dedicated to helping home service professionals thrive in the digital realm, driving growth, visibility, and success for their businesses. Through his insightful strategies and unwavering commitment to excellence, Mahfuz continues to make a significant impact in the home service industry, empowering businesses to reach new heights of success in the digital age.