Does Pay-Per-Click Really Work for Local Businesses?

Graphic illustrating pay-per-click advertising. Contractor 20/20.
Photo by Bakhtiar Zein for Shutterstock

In the world of internet and digital advertising today, we are faced with an entirely new medium to help businesses market themselves. This is an important undertaking, one that needs to be well-planned and well-thought out to be truly successful. One of the methods for increasing traffic to your business online is through pay-per-click advertising, or PPC, and at Contractor 20/20, we know how to do it better than anyone for plumbing, HVAC, and electrical companies.

Keyword Driven

The main component to having the most successful pay-per-click or PPC campaign is having the right keywords. When you have the most pertinent, applicable keywords, it helps determine where your advertisements are seen on various platforms. Because of this, it’s an optimal marketing tool when it comes to localized search. The keywords you choose can also incorporate location. Each time someone clicks on your advertisement, it takes them to the appropriate landing page to explore what your business has to offer. You pay a fee to the applicable search engine provider every time your advertisement is used.

Strategic Campaigns

At Contractor 20/20, we gladly demonstrate how thorough our research is when it comes to the comprehensive marketing and branding plans for our chosen focus: plumbing, HVAC, and electrical repair companies. We design your pay-per-click campaign from the inside out based on proven research and over a decade of testing. Thorough research is the only place to start when beginning a marketing venture for a company, and when we research your keywords, we make sure that there’s a sound strategy behind them that will drive traffic to your business. The point of keywords is to make sure that the right audience looking for a plumbing, HVAC, or electrician service can find you in no time at all, and produces a demand for your services.  

The Contractor 20/20 Difference

As stated above, the plumbing, HVAC, electrical and restoration industry are our only focus when conducting branding, marketing, and advertising campaigns. We know this industry better than anyone. You can trust us to be thorough in both research and customer relations, provide continual updates on the progress of your campaign, and charge affordably for our services. We will target your audience, and will generate results as time goes on. We will always be available to you as we continue to expand your traffic. To learn how we can help your local business, call us today at (607) 770-8933.

Emily Morosi