Pay-Per-Click (PPC) for Plumbers, HVAC Companies and Electricians

Google Local Service Ads

Google Local Service Ads is a fairly new tool within Google Ads where the focus is on immediate connection. Local Service Ads highlight the most important service info, such as hours, services offered, and reviews. Google creates a business profile based on this information and encourages potential customers to click on it to connect with your business. With Google Local Service Ads you pay per lead not per click, call or website visit.

Google Search Ads

Google Search Ads allows you to show as much information as possible for the customers to engage with it and eventually connect. The goal of a search ad is to ensure you are available when the customer is searching for you. Keywords, Call-To-Action, Headlines, and Descriptions will be used to make your ad more appealing and your services/products more desirable, when they are in-market for it.

Display Ads Management

Display Ads are the visual aid for the customers to commit to your service/products. Google uses various websites and partner sites to show your image and gif ads, subconsciously connecting with the customers. We can also use in-market and remarketing strategies with display ads to pinpoint the target market and remind them of your services.

Remarketing Ads

Remarketing ads are utilized to further encourage a customer who has expressed interest in your product and service. We will use various factors such as “contact us” and “website visits,” to confirm interest and reach out to these potential customers with a tailored ad or further incentive to finally convert.

Nextdoor Advertising

Nextdoor ads focus on your local community town and focus on growing from “within.” The goal of Nextdoor advertising is to start small, create a name within the local market, and grow.

Social Media Campaigns

Social Media campaigns use video or visual ads to connect with your customers and potential customers on social media platforms. These ads drive traffic to your website, or encourage customers to connect with you via phone or on the platform itself. The community feel of social media platforms foster positive connection and branding.

YouTube Advertising

Youtube Advertising utilizes video advertising (including short and long videos) to interact and engage with customers. YouTube videos can also be used with some search ads to further enhance your service and products and encourage the customer to convert. These videos need to be engaging and straight to point, highlighting key services and features.

PPC Services that Increase Your Leads & Sales

We live in a day and age where everything (and soon everyone) is digitized to some extent. Any business that is not actively using digital spaces and marketing on at least one of the main platforms, is likely losing many potential customers. At Contractor 20/20 we can handle all your digital advertising need. We have years of experience and qualified analysts working to make sure you increase your leads and sales. Our analysts are certified and have years of experience with Google Ads, Facebook Ads, and other major platforms. Staying up to date on the latest trends, changes, and updates is one of our major priorities—and it shows.

Each industry and geographical location have their own challenges and learning curves in the digital space. However, because we primarily work with clients in HVAC, Plumbing, and Electric, all over the USA, we have the knowledge and experience to quickly get your PPC and other paid advertising campaigns going quickly and effectively. Our team analyzes your website, helps you create a budget and marketing plan that is best suited for your goals, and then implements the campaign with regular recommendations for improvement and optimization. If you are new to paid advertising, we will create the needed accounts for you from the ground up, and create a strategy to manage them on a daily basis.

Interested? Have more questions? Contact us to learn more about how we can help increase leads and sales for you. 

Almost Instant Result

Our goal is to provide you and your business with the best results from the get-go!

We review your content and budget, and create a strategy that will get you the best results as soon as possible. Whether it is advertising on one platform, or combining the budget between two (or more) platforms, we do all the planning and managing for you with the goal of getting your company in front of as many potential customers as possible. With our strategy, almost immediately you will see results, especially an increase in traffic to your website. But within 3 months you will see the leads and sales increase as our analyst will constantly be reviewing and updating your account to effectively and efficiently increase conversions. We do ask for a 3-month time frame because with a lot of automation, the advertising platforms take at least one month to learn the account and strategy before optimizing for the best results, and unfortunately, that is out of our hands. However, you can always trust us to implement the best ad copy and keywords to get you the results quickly and at a low cost per conversion.

We are Google Partners

Our analysts are always on top of trends and certifications to ensure you that we are qualified to take care of your account and get you the best results. Rest assured, our team is certified in Google advertising, and we have been recognized as a Google Premium Partner. What that means is we have access to more Google Ads credits for our clients, access to beta programs before Google releases them, and access to Google reps and back end to discuss and talk about accounts and issues. Google prioritizes our clients and makes sure we are provided all the tools and resources needed to help our clients (YOU!) with some extra perks to improve performance.