If there is one thing we know, it is that HVAC companies require specific, tailored marketing strategies to be effective. At Contractor 20/20, this is a specialty of ours. We provide detailed attention and care to HVAC companies looking to enhance their brand and bring in more customers. We know this industry and what works best. Here are three highly effective marketing strategies designed to increase business for your HVAC company.
1. Internet Marketing
This is nothing you haven’t heard before; the world is moving in a digital direction all the time. Your business needs to keep up! To do this, you’ll want to have a substantial, sound, and thorough internet marketing strategy in place. This strategy includes a sleek, clean website, pay-per-click campaigns, local search campaigns, active social media accounts, and advanced search engine optimization. All of these factors add up to an exemplary digital presence. If this sounds like a different language to you, we’ve got you covered.
2. Television and Radio Advertising
Every radio campaign we have implemented results in higher positive top of mind awareness and name recognition. Ultimately, quality companies with high name recognitions achieve a market share of 15% of the public that has a need.
It is difficult to measure television and radio results. However, most often, what you can measure with ease is a drop in new customers cost due to the positive effect of radio and TV. Higher positive top of mind awareness makes closing the sale easier and lowers the cost of your other advertising methods.
The new dimension of internet radio gives the consumer the option with a tap or click to call you or visit your website. To date, CCP are running from 50 cents to 32 dollars.
Never underestimate the power of television and radio. A highly targeted, detailed advertisement on either form of media should be added to your marketing plan. These mediums are used daily by practically everyone, which means you have the opportunity to distribute your message to a wide audience. We can help you craft the perfect message and deliver it to the audience most valuable to your business.
3. Direct Mail Marketing
Direct Mail Marketing is the most reliable and trackable way to keep the customers you have and buy the customers you need.
This is still an excellent method. Many believe it to be outdated, but the ROI proves otherwise. Direct mail is timeless; materials are delivered right to a potential customer’s door with your carefully crafted message, leaving them with a tangible form of advertising to hold on to. It is a proven draw for new customers. We will do all of the research necessary and create a solid direct mail campaign for your HVAC company.
Call Us Today
At Contractor 20/20, we do our homework for every single client we take on. We know that HVAC companies are a special niche of business needing more than your typical one-size-fits-all marketing strategy. If you’re interested in stepping up your marketing strategy, give us a call at (607) 770-8933.
