SEO Service for Plumbers, HVAC Companies and Electricians

SEO Audit

An SEO Audit uncovers the strengths and vulnerabilities of the website’s current SEO health. We identify problems areas and areas of opportunity, and then develop a strategy to address those areas.

Keyword Research & Strategy

We understand your niche and can boost your ranking for specific search terms. We review the keywords your website is currently ranking for, and then take your priority keywords and conduct additional keyword research to build a target list that makes the most sense for your website and the competitive landscape.

Technical SEO

Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier for search engines when they crawl your website. When you make search engines happy, your rankings improve and make you happy!

Local SEO

Improve your company’s local SEO rankings with Google My Business (GMB) optimization and attract high-intent customers. We optimize your GMB profile and manage your online reputation to grow your local following.

On-Page SEO

Enhance your online visibility and earn high-quality traffic. At C2020, we ensure our SEO services are aligned with search engines’ best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.

Presence Management

Presence is Crucial, we make sure the business has a good presence in the online ecosystem by putting the business where potential customers are looking for solutions.

Content Upgrade

Content is king, but quality is more important than quantity. We that in mind, we constantly enhance your website’s content to become more relevant to user search queries.

Franchise SEO

Supercharge your franchise marketing efforts with C2020 SEO services for multiple-location businesses. We publish geo-specific content, leverage Nextdoor advertising, and develop custom web designs. We work on maximizing your brand impact and increasing your leads and sales.

Tracking and Reporting

We maintain full transparency so you can see first-hand how our efforts are increasing your online revenue. Our custom, in-depth reporting includes 24/7 access to an online client portal, Google Analytics reports to give a full overview of your site’s SEO performance, regularly updated keyword rankings, and so much more.

SEO Services that Produce Organic Leads for Long Term

What is SEO? SEO stands for Search Engine Optimization. Before your website goes live, your website designer and developer should make sure that the website is optimized for search engines—meaning that your website works correctly, provides a user-friendly experience, and search engines (like Google) can easily read and categorize your website. 

For many, SEO stops once the website is launched. We believe this is a fatal mistake for the long-term success of your home service website. Like site maintenance, SEO should be a continual process. In fact, it has to be! Google updates its algorithm hundreds of times each year! In order to stay attractive to Google, your website and SEO need to adapt to these changes. If your website isn’t continually optimized, it won’t organically show up in the top search results. You can run pricey Pay-per-click campaigns to end up in the top search results, but some customers purposely skip over promoted results to the first organic listings believing they are more accurate and authentic. Wouldn’t it be better to show up in both positions? The only way to organically rank in the top search results is to invest in a robust, long-term, SEO campaign. 

This investment pays off! 

With Pay-per-click, you have to invest every month to achieve the same results. Once the PPC campaign ends, the return-on-investment ends. That’s not how SEO works. Search engine optimization has returning results. This means that SEO allows you to keep building on your past optimization efforts. Think of it this way. You like throwing parties and need a nice place to hold your events. Pay-per-click is like renting a luxury store front, in an easy to access location, with its own billboard. However, once you stop paying rent—you lose the location, the billboard, and the guests. SEO is like remodeling the house you live in. The house is always improving with trendy and better working appliances, fixtures and furnishings. Over time, it gets a reputation for being a great place to visit, and local magazines like “The Googlet” and “Bing it On” continually feature you on their “great local places to visit” pages. That’s the goal.

A website with great SEO is optimized to rank for specific keywords that your customers are searching with. It naturally brings targeted traffic (guests) to your door because the search engines can tell your website will provided that traffic with what they are looking for. You have to remember that search engines are in the business of answering questions and connecting users with what they are looking for. In order for search engines to be deemed successful, they need to make successful connections. If you prove to the search engines that you are indeed answering those questions, they will gladly connect you to their users. If you are looking to build a home among Google’s first search results, then you will want to invest in a SEO Service that Can Get You Organic Leads for the Long Term. 

Our Approach to a Successful SEO Campaign for Home Service Businesses

1. KPI Analysis – One of the most overlooked steps of a successful SEO campaign is identifying the goals of the client. Whether you want to increase traffic, conversions, organic visibility, something else, or all of it, we start the process with clear goals so we can implement the right plan.  
2. SEO Audit and Strategy to Achieve Goals—With KPI’s in mind, we audit the website SEO health. We identify problems areas and areas of opportunity, and then develop a strategy to address those areas. 
3. Perform one time cleanup to get the website a jumpstart—Once the audit is complete and the strategy is outlined, we cleanup/optimize the identified problem areas to give the website a healthy jumpstart.
4. GMB Audit and cleanup—We audit the Google My Business Profile to make sure it is well optimized and ready to compete. We fix all identified issues and create a strategy for long term goals like review generation for GBP.
5. We make sure visibility is as high as it can get—We put the business into the local ecosystem to have required local presence and make sure there are no inconsistencies.
6. Content upgrade—We audit the website content for quality and relevance. We usually find lots of pages that need a content upgrade. We fix what we can immediately, and the rest is addressed as part of our ongoing monthly actions.
7. Execute Ongoing Strategy and Repeat—Our ongoing SEO strategy is robust. We work on the following things as monthly action items. A) Ongoing on-page audit and repair. B) GMB/GA/GSC Data Driven Optimization. C) Content Marketing. D) GMB Postings. E) Niche Link Building. F) Local Pack Spam Cleanup. G) Competitive analysis. H) Reporting and more.