Marketing and Profitability for Plumbing, HVAC and Electrical Companies
Initially, many of our clients do not know the difference between marketing, advertising, and branding. It actually can be quite confusing. Marketing is the overall strategy and implementation of your advertising and branding tactics. Marketing includes all the business activities that create a mutually beneficial environment for both your company and your customers. Your marketing plan is like a stew recipe and all the different branding and advertising tactics (pricing, company uniforms, direct mail, telemarketing, yard signs, radio) are the ingredients. The secrets to a good stew include finding the right combination of ingredients and not overcooking them. Only an experienced chef can make a perfect stew. At Contractor 20/20, we are the home service industry marketing experts. Through years of experience and excellent research tools, we are able to develop a customized marketing and profitability strategy that will help your company overcome the challenges it faces in the marketplace and get your business into a 22% net profit zone. Whether you are looking to address profitability concerns, need to grow your customer base, increase customer retention, or recruit employees to keep up with the work load, Contractor 20/20 can help. You will find many of these tools under both our advertising and branding pages. Also, because we are the home services marketing experts, we know the unique challenges and solutions for each category of business: plumber marketing, HVAC marketing, and electrician marketing.
Check out the links below for more information on our marketing and profitability expertise:
Contractor 20/20 understands the key profit indicators (KPI) of your business, and we know how to balance them so you can achieve 22% net profit. We know how to increase customer retention and get new customers calling so you have the money needed to invest in the marketing and profitability strategy that will ultimately grow your business.
Using advanced market research, Contractor 20/20 targets your best customers with the right message and medium (radio, direct mail, telemarketing, etc.).
Did you know that 80% of your sales come from 20% of your customers? For this reason, customer retention is not only a cost-effective and profitable strategy, but for today’s contractor, it’s an absolute must. Contractor 20/20 knows the value of retaining a loyal customer, and our expertise can help you establish a retention program that will pay dividends for years to come.
Learn about our unique approach to reputation management.
For every one technician entering the field, three are leaving. So when you find your company is shorthanded, finding techs to fill those empty positions can be a difficult task. Our Employee Recruitment Program is designed to help you find the right people to hire for your company who will do outstanding work, offer excellent customer service, and leave both you and your clients satisfied.
Contractor 20/20 has been studying and collecting the best plumbing marketing practices from across the country and we have the results to prove it. We know how plumbing companies work, we understand their numbers, the nuances of pricing down to travel time, and we know which advertising and marketing strategies get the best results down to what part of the country you live in.
With so many HVAC companies in the marketplace, how do you stand out and generate business for your company? The answer is simple: market yourself. At Contractor 20/20, we can put together a HVAC marketing strategy that fits your needs and budget.
Marketing for electricians is unique in comparison to the other trades because most people use an electrician only once every seven to ten years. Because of this, the main focus is on customer acquisition instead of customer retention. An electrician’s credentials, recommendations, and guarantee of safety are their key selling points.
At Contractor 20/20 we practice soft-telemarketing. Our professional telemarketers give your customers a helpful reminder that it is time to have a particular service rendered. The key to our success is that our telemarketing approach is soft, respectful, and timely. The call is considered a professional courtesy and is often appreciated.