Marketing and Profitability for Plumbing, HVAC and Electrical Companies
Initially, many of our clients do not know the difference between marketing, advertising, and branding. It actually can be quite confusing. Marketing is the overall strategy and implementation of your advertising and branding tactics. Marketing includes all the business activities that create a mutually beneficial environment for both your company and your customers. Your marketing plan is like a stew recipe and all the different branding and advertising tactics (pricing, company uniforms, direct mail, telemarketing, yard signs, radio) are the ingredients. The secrets to a good stew include finding the right combination of ingredients and not overcooking them. Only an experienced chef can make a perfect stew.
At Contractor 20/20, we are the home service industry marketing experts. Through years of experience and excellent research tools, we are able to develop a customized marketing and profitability strategy that will help your company overcome the challenges it faces in the marketplace and get your business into a 22% net profit zone. Whether you are looking to address profitability concerns, need to grow your customer base, increase customer retention, or recruit employees to keep up with the work load, Contractor 20/20 can help. You will find many of these tools under both our advertising and branding pages. Also, because we are the home services marketing experts, we know the unique challenges and solutions for each category of business: plumber marketing, HVAC marketing, and electrician marketing.