Do you own a plumbing business and want to generate more leads from search engines? You’ve come to the right place. In a competitive field like plumbing, taking advantage of every lead generation opportunity is important to ensure your business succeeds deep into the future.
At Contractor 20/20, we have years of experience helping plumbing businesses improve their online visibility and increase leads from search engines. Here are 10 techniques that can help you get more plumbing leads from search engines like Google, Yahoo, and Bing.
- Analyze Your Current Keywords And Competitors: Before you can create an effective SEO strategy, you must analyze the current keyword landscape in your market. Use tools like Google Keyword Planner and Semrush to identify the best keywords for your industry. You should also do some research on your direct competitors and analyze their strategies.
- Optimize Your Website: Once you have identified the best keywords, optimize your website for them. Ensure your titles, meta descriptions, and content contain targeted words that match potential customers’ searches. Additionally, it is important to make sure your website is mobile-friendly.
- Create Quality Content: Quality content is essential if you want to increase the number of plumbing leads from search engines. Make sure all of your blog posts are well-written and contain relevant keywords. You should also include visuals in your content as they tend to be more engaging for readers. By always turning out top-notch content, your brand will stand out as an authority in plumbing.
- Take Advantage of Local SEO: Local SEO should be one of your top priorities as a plumbing business. Make sure your website has accurate contact information as well as reviews from customers. Many people are searching for plumbers in their local area. You should use this by optimizing your website for local keywords and claiming your Google My Business (GMB) listing. This will help you appear higher in the search results when someone is looking for a plumber near them. Take advantage of local directories such as Yelp and Angie’s List to get more plumbing leads. You should also create your profile on these platforms where customers can find information about your services and contact you.
- Utilize Social Media Platforms: Social media is a great way to reach potential customers and increase your exposure. Make sure you create profiles for all of the major platforms and post regularly to capture people’s attention. Facebook, Instagram, YouTube, Twitter, and others are great places to start. You should also build a loyal following by engaging with your customers and others who mention your services. Always respond promptly to any comments or messages that you receive.
- Use Paid Advertising: Paid advertising can effectively drive more traffic to your website and generate leads. Google Ads is a popular option, but you should consider other platforms like Twitter and Facebook. While the cost can be high, the returns are usually worth it.
- Get Backlinks: Getting backlinks from other websites is an important part of SEO. You should try to get links from high-quality sources so that search engines view your website favorably. A great way to do this is by guest blogging on relevant sites or creating relationships with industry influencers.
- Create a Newsletter: Email newsletters are a great way to stay in touch with your customers and boost engagement. You can use the newsletter to announce special offers or promotions that will encourage people to reach out for more information.
- Track Your Results: It’s important to track the results of your marketing efforts, so you know what is working and what needs to be improved. You should set up analytics on your website and monitor the data to identify areas of improvement. If you do not have the team to do this, consider hiring an agency or expert who can help you optimize your campaigns.
- Monitor Your Competitors: Keeping track of your competitors is also important as it can give you insight into new strategies you could use or opportunities that are available in the market. Use a tool like Ahrefs or SEMRush to track your competitors’ activity and adjust your strategy accordingly. Remember that it is important always to stay ahead of the competition.
Get Professional Help From Contractor 20/20
As a busy plumbing business, you may find that managing your online marketing is too time-consuming and overwhelming. If this is the case, then consider getting professional help from Contractor 20/20. Our digital marketing experts have years of experience in helping businesses like yours succeed in reaching their goals. We can create a customized strategy based on your needs and budget to ensure that you are maximizing your return on investment. Contact us today at (607) 770-8933 to learn more about how we can help you get more plumbing leads from search engines.
