If you own a plumbing business, you may not realize just how specialized the marketing tactics to make your business the most profitable have become. But there’s good news – you don’t need to add that task to your busy days. You have the marketing professionals at Contractor 20/20 who are experts in the research, data, and marketing tactics that drive business. Here are three plumbing marketing ideas that if implemented correctly, will increase the flow of traffic through your door.
1. A Search Engine Optimization Plan
Continuing with the emphasis on growing your online presence, you need a succinct SEO strategy put into place by a team that knows what they’re doing. SEO, or Search Engine Optimization, is an all-encompassing internet package that makes sure your plumbing business gets seen by the right audience – those who need a plumber fast. This happens through raising your company’s online rank. This ranking means that when someone searches for a plumber, the search engine that they use will “recommend” your website due to several factors – its quality, its amount of inbound links, the keywords used, and even more components. You want effective SEO. You also want your Search Engine Optimization plan to include a local search campaign to target the closest potential customers to your business’ base.
2. Pay-Per-Click Advertising
In this day and age, it’s time to realize that to generate the most attention for your business, your online presence must be absolutely optimum. Falling under the SEO umbrella, pay-per-click advertising (or PPC) is one of the most strategic forms of online marketing. It uses keywords and tactical ad placement to target the consumer base searching for your plumbing services. All of the data gathered from a pay-per-click campaign is meticulously kept, so you will see the results of this innovative advertising form with your own eyes, and be assured that your investment is paying off.
3. Radio Advertising
In terms of media, radio advertising can be an immensely effective marketing tool to generate revenue. Think about it – so many people are in their cars at some point every day, and many times, the radio turns on just as soon as the vehicle starts up. With extensive research behind it, a radio campaign with exceptional copy, regular intervals of playing the ad – and an understanding of just who makes up your consumer base – can improve brand awareness for your business within the very first week of running it.
Call Contractor 20/20 Now
If you’re the owner of a plumbing company who thinks business has been slower lately, it’s time to change that. Call Contractor 20/20 today to learn more about how we can revitalize your current marketing plan and keep you busy. You can reach us at (607) 770-8933. We’re looking forward to your call.