These days, people spend a lot of time on the internet and social media. That’s why one of your most crucial marketing moves is practicing reputation management. Followers, subscribers, and loyal customers alike reward brands and companies that deliver content and exceptional service. These very same customers are writing online reviews. They’re discussing how their needs were handled, whether you were friendly or not. Online reviews are the best medium to get the word out about your services.
Your clients want educational content. They expect websites – yes, even business websites! – to include relevant blog posts, long-form articles, and infographics. The more pertinent information you can offer, the more likely you’ll receive their business.
We’ve all heard horror stories about difficult business owners. Don’t let anyone apply that term to you. When it comes to business, a good first impression is crucial. Remember, every impression will eventually go online for your potential customers to read.
Respect the Community
Your business is a part of your community. As such, you need to present yourself as an influential and respected member. That means respecting families and homeowners, other businesses, and local government.
Often, paying close attention to interactions will help you improve your business and reputation. Of course you should take steps to keep people happy, and be attentive to any discontent. However, you can also turn a good conversation into a new customer, then turn that customer into a brand ambassador for your services.
PPC (pay-per-click) is a fast, effective method to help promote the benefits of your business while responding to any negative opinions or commentary. You can create a PPC campaign to target important keywords for your website, further promoting active, informative content at the same time.
These are just the first steps you can take on your own. To learn about our innovative Contractors United for Good program and put your business on a better path, contact Contractor 20/20. We offer innovative marketing and reputation management services. You can reach our offices by calling (607) 770-8933. When your business is on the line, we’re right there with you!