17 Tactics for Growth

1. 1. 1. Internet marketing that gets $4 to $11 in new customers, and $8 to $22 in repeated custom­ers, for every dollar invested.
      2. Direct mail to new customers based upon credit company personality mosaic data: www.contractor2020.com/uploads/improved-direct-mail.pdf
      3. Direct mail to neighbors.
      4. Go for the gold pricing with yard sign discounts as a safety net:   www.contractor2020.com/uploads/power-pricing-brochure.pdf
      5. ROI review of current internet marketing using Dynamic Phone Tracking of call sources, search words, and search engines used to reduce internet new customer cost to $25 to $125.
      6. Radio and TV to reduce new customer cost by 35% through improved top of mind positive awareness: www.contractor2020.com/images/Wade-Camden-spot-1.mp3
      7. Internet radio — generate website visits from under $2 new customers from even $9 to $27.
      8. Yard signs to attract sales.
      9. Billboards.
      10. Church directories.
      11. Community promotions.
      12. Newspapers (online and in print).
      13. Yellow page stickers and magnets.
      14. Movie theater ads.
      15. Hero branding to build a wall of protection around your brand. Helps to stop bad reviews before they happen:  www.contractor2020.com/images/10donation-rights6x11-1.pdf
      16. Geo-fencing so that your ad appears on the smart phones of people who visit your competitor or
          relevant locations: www.contractor2020.com/images/mobile-geo-fencing.pdf