Part 10 – How, Why and What We Do

Who We Are

We are the nation’s largest Advertising Agency specializing in Internet Marketing, Direct Mail, Radio, TV, and other promotions for Plumbing, Heating, Air Conditioning and Electrical Residential Service Companies. We like to believe this is because we get results and because our heart is all in. We know the life changing effect an ethical and successful business can have on the community. When we help you reach your goals of growing your business and profit margins, you help us reach our goals of seeing more men and women find employment, more charities receiving life changing donations, and more hard working men and women like you being able to go to bed without worrying about the bills and how to make payroll. We have been there. We know.

We aren’t flashy. But we are hard-working, dedicated to results, passionate about our clients, and serious about the positive impact a research based approach can have on your bottom line. We get up each day and spend hours on the phone advising clients of the best moves to make to grow their business, and each night we go to bed knowing we made a difference, not only for the company, but for the families behind the company.

Contractor 20/20 is a two- generation family owned and operated company that started serving small business owners in 1976, but since 1996 has specialized in promotion, profit consulting, and coaching for the plumbing, heating, cooling, and electrical trades. Currently we serve over 250 clients in 45 states and Canada. We started humble, struggled, grew our knowledge base through university education and decades of grass roots experience, and became the home services industry expert in advertising and marketing. As a family we know what it is like when the family business struggles, and we are also blessed to experience a family business that is succeeding and can be passed on to the next generation. Because we know, we are more than an advertising or marketing company. We are scientists, advisors, prayer partners, research consultants, therapists, dream engineers, coaches, fans, cheerleaders, and much more. We know all the technical stuff and we know all the right people. You will discover this just by reading the great information we give away on our website. However, more importantly, Contractor 20/20 is a good company, full of good people, who are proud of what we do for our clients, and go to sleep with a clean conscious. Not many advertising and marketing companies can say that.

Our website is full of helpful information about marketing, profitability, branding, and internet, radio, and television advertising. There are helpful articles and plenty of information about the services we offer. We have purposely tried to be as detailed as possible (without giving away our tools) so you will see that we are the real deal and we are serious about our craft. Call us today and let’s start talking about your business and how we can help. It could be a phone call that puts you on the path to 20% net profit and growth, or just a nice conversation. Nothing to lose. Everything to gain. We are standing by. We are Contractor 20/20, and proud of it.

For “The 20% Net Profit Power Pricing System “

Click this link

Need more Details? No problem … Keep reading …. Or call (607) 770-8933 or email [email protected]

The Basis of our methods

Back on point … But have caution. Every claim that anyone gives you must be backed up with many and strong references. Also even with the best references never put more at risk than you are willing to lose. For example here is how caution works. We don’t trust assumptions so three months after any client increases prices, we re- do our consumer study to make sure that the client’s new retention level is acceptable.  I started helping independent business owners in 1977.  Now 2 and hopefully soon 3 of my adult children have brought new energy and ideas, excitement to leading the company especially in new media…Fifteen years later … I was told when I first became a TV executive , that it was a “ young man’s game “  But soon I noticed many of the industry’s most dynamic leaders were in their 50’s 60’s and 70’s …I asked one in his 70’s … The guy that wrote many of the most famous slogans of all time, the guy who gets 50k just to show up at Madison Avenue creative dept. meetings “what was the key to success that lasts?


Yes… The early bird gets the worm …. But the 2cd mouse gets the cheese

17 years ago I was asked to teach contractors for a best practice group marketing at a meeting in Chicago, one of my co-lectures was a retired elegant soft spoken former vice president of marketing from a fortune top 50 company,It amazed me how little attention or respect the contractors gave this former million+ executive, who I really think was there just because he was bored of being retired. It seemed like no one paid attention but I … when he said

“ The most important thing I learned in the 45 years in industry is that , we all learn from mistakes , however they do not need to be our own mistakes “

Those two older men gave me the 2 most important tools any young man or woman needs to build a successful company that lasts.

Our system is based on their wisdom … We have developed a system crafted by relentless … trial, error, test and re- test. The Final results is a tried and true system.

Prayer is The Most important KEY ( in my personal opinion)to success… the kind you can enjoy and share the kind that lasts;

After you give thanks and your normal prayers of worship …

Then remember to pray each day that you and your messages get through to only those that GOD wants you to serve,

Also that no one gets through to you that GOD does not want to serve.

Then Dream Big … mostly about the good things your success can enable to do for others … but also the great things you can do for your loved ones.

And remember HIS promise… That his mercy is renewed every morning. This is the day the LORD has made I (as an act of my) will rejoice and be glad in it

My Big dream for you … is that we can make marketing and financial problems 2 less things for you to worry about, that we can help become freedom from the slavery of debt

I am in New York. For the most part I spend the mornings serving existing clients, I invest the afternoon working with new clients

Right now I am making appointments to help you plan for 2016 ….  Mike Morosi (607) 770-8933

Need more detail?  …

Or Call (607) 770-8933 or email [email protected]

Emily Morosi