Part 4 – More than Management Systems

25 Tactics to consider;

9 FOR CUSTOMER RETENTION AND 16 FOR GROTH

2 new services Employee recruitment and training systems plus Light telemarketing to recue inactive13 to 16 month customers from the 18mo federal do not call rules

FOR CUSTOMER RETENTION

  1. Mail 1/3 base each month … to keep the 22% of coupon addicts from being lured away and increase retention 10%, and get $8 to $16 in sales per dollar invested
  2. outside the kitchen window therms
  3. Equipment stickers
  4. Newsletters
  5. Call HVAC customers with no service done in last 13 months
  6. Yard signs
  7. Bid on own name in ad words
  8. Proven white pages ads
  9. Proven small yellow page ads

GROWTH METHODS

  1. Internet marketing that gets $4 to $11 in new customers and $8 to $22 in repeated custom­ers for every dollar invested
  2. Direct mail to new customers based upon credit company personality mosaic data https://www.contractor2020.com/wp-content/uploads/2022/10/improved-direct-mail.pdf
  3. Direct mail to neighbors
  4. Go for the gold pricing with yard sign discounts as a safety net … https://www.contractor2020.com/wp-content/uploads/2022/10/power-pricing-brochure.pdf
  1. ROI review of current internet marketing using Dynamic phone tracks of call sources and search words and search engines used to reduce internet new customer cost to $25 to $125
  2. Radio and TV to reduce new customer cost by 35% through improved top of mind positive awareness
  3. Internet radio … generate website visits from under $2 new customers from even $9 to $27
  4. Yard signs to attract sales
  5. Billboards
  6. Church directories
  7. Community promotions
  8. News paper
  9. Yellow page stickers
  10. Movie theater ads
  11. Hero branding… that build a wall of protection around your brand
  12. And more

Are you getting $4 -$11 for each dollar you invest in your Pay per Click Ads?  … Or… $12 – $33 for each dollar you invest in your Local Search Engine Optimization?

To get started contact Emily Morosi-Catan at [email protected]. Just answer her 5 simple questions for a free website and online marketing analysis. 

TRACK RECORD

Over 80% success achieving HVAC new customer goals, Over 90% success achieving HVAC retention customer goals. , Over 90% success achieving plumber new customer goals, Over 95% success achieving plumber retention customer goals.

Emily Morosi

  • Published at April 12, 2016
  • Category: Resources