Part 4 – More than Management Systems
25 Tactics to consider;
9 FOR CUSTOMER RETENTION AND 16 FOR GROTH
2 new services Employee recruitment and training systems plus Light telemarketing to recue inactive13 to 16 month customers from the 18mo federal do not call rules
FOR CUSTOMER RETENTION
- Mail 1/3 base each month … to keep the 22% of coupon addicts from being lured away and increase retention 10%, and get $8 to $16 in sales per dollar invested
- outside the kitchen window therms
- Equipment stickers
- Newsletters http://www.contractor2020.com/advertising/direct-mail/newsletters/
- Call HVAC customers with no service done in last 13 months
- Yard signs
- Bid on own name in ad words
- Proven white pages ads
- Proven small yellow page ads
GROWTH METHODS
- Internet marketing that gets $4 to $11 in new customers and $8 to $22 in repeated customers for every dollar invested
- Direct mail to new customers based upon credit company personality mosaic data http://www.contractor2020.com/uploads/improved-direct-mail.pdf
- Direct mail to neighbors
- Go for the gold pricing with yard sign discounts as a safety net … http://www.contractor2020.com/uploads/power-pricing-brochure.pdf
- ROI review of current internet marketing using Dynamic phone tracks of call sources and search words and search engines used to reduce internet new customer cost to $25 to $125
- Radio and TV to reduce new customer cost by 35% through improved top of mind positive awareness
- Internet radio … generate website visits from under $2 new customers from even $9 to $27
- Yard signs to attract sales
- Billboards
- Church directories
- Community promotions
- News paper
- Yellow page stickers
- Movie theater ads
- Hero branding… that build a wall of protection around your brand
- And more
Re Internet marketing… the Payne scoreboard shows $33 in sales per INTERNET dollar invested…. Clink this link to his internet scoreboard …http://www.contractor2020.com/pdfs/scoreboard-payne
Are you getting $4 -$11 for each dollar you invest in your Pay per Click Ads? … Or… $12 – $33 for each dollar you invest in your Local Search Engine Optimization?
If not … Check out these links; How We Are Different Website Development & Design Search Engine Optimization Local Search Campaigns
Pay Per Click Advertising Social Media Solutions Tracking and ROI Online Marketing on a Budget
To get started contact Emily Morosi-Catan at 716 886 2951 or [email protected]. Just answer her 5 simple questions for a free website and online marketing analysis.
TRACK RECORD
Over 80% success achieving HVAC new customer goals, Over 90% success achieving HVAC retention customer goals. , Over 90% success achieving plumber new customer goals, Over 95% success achieving plumber retention customer goals.
