Flooring SEO Services + Free Website for Life* (As Long As You Want to Keep It)

Being found in search engines with flooring installation, hardwood flooring, and laminate flooring keywords is critical to any flooring business. A higher presence in the map pack or top three search results means more valuable leads for your business. If you don’t see your business there, it means you need to optimize your website and local digital properties with proper flooring SEO.

What is Flooring SEO?

Flooring SEO is the process of optimizing your flooring business’s website and online presence to rank higher in search engine results. This helps your business gain visibility and attract more customers searching for flooring services.

Q: What does Flooring SEO do for your flooring business?

A: Flooring SEO increases your online visibility, helping you attract more customers searching for flooring services, improving your leads and sales.

Q: What are some facts about Flooring SEO?

A: 46% of all Google searches have local intent, making local SEO essential for flooring businesses to attract customers in their service area.

Check Out Our Case Studies

+99.8% Organic New User Increased
+52% Organic Lead Increased
+98.4% Organic Session Increased

Why Choose Us?

Experience: With a wealth of experience dating back to 1996, Mike, the CEO of Contractor 20/20, has been dedicated to serving home service clients for over two decades. This extensive experience enables us to understand the unique challenges and opportunities within the industry, making us the perfect partner for your flooring business.

Dedicated to results and passionate: At Contractor 20/20, we are passionate about delivering results for our clients. We go the extra mile to ensure that your flooring business receives the attention it deserves, implementing cutting-edge SEO strategies and providing ongoing support to maximize your online presence and generate leads.

Transparent: We believe in maintaining complete transparency with our clients. We provide clear, comprehensive reports on your SEO performance, ensuring that you understand the progress being made and the impact of our strategies. Our open communication allows you to make informed decisions about your flooring business’s online marketing efforts.

Family-Owned: As a family-owned business, we are committed to building lasting relationships with our clients. We treat your flooring business as if it were our own, providing personalized attention and customized solutions that meet your unique needs. Our dedicated team is always available to answer your questions and address any concerns you may have.

Not just SEO: Contractor 20/20 provides a complete marketing solution for flooring industry clients, covering everything from direct mail to social media. We recognize that a strong online presence is just one piece of the puzzle, and we are dedicated to helping you create a comprehensive marketing strategy that drives results across all channels.

We offer Free Stunning Websites for Our Clients To Start SEO

We offer a free website to all our clients who sign up for our SEO services, as we understand that developing a website can be a significant investment for new businesses. Our goal is to remove this barrier for business owners.

The difference between Contractor 20/20 and other companies that offer free websites is that you can take your site anywhere if you decide to cancel our services. Most companies use proprietary systems that force you to stay with them, even if their SEO isn’t working for your business. We provide a free website that’s yours to keep and host anywhere else, ensuring you’re never held hostage by a marketing company.

HVAC Website Design

Local Search Ranking Factors of 2023 Which Applies for Your Flooring Business As well

    Generally, there are three main local search ranking factors: proximity, prominence, and relevance. These factors are distributed across various areas of your business, as listed below.

    2023 Flooring local search ranking signal:

    Local Pack/Maps Ranking Factors:

    • Google Business Profile: 32%
    • On-page SEO: 19%
    • Online Reviews: 16%
    • Backlink: 11%
    • Behavioural: 8%
    • Citation: 7%
    • Personalization: 6%

    Organic Local Ranking Factors:

    • On-page SEO: 36%
    • Backlink: 26%
    • Behavioral: 9%
    • Google Business Profile: 9%
    • Personalization: 7%
    • Citation: 7%
    • Reviews: 6%

    Understanding these factors is crucial for your flooring business to succeed in local search.

    Here is the detailed Guide to Flooring SEO

    Now that you know the local search ranking factors, let’s start the guide to Flooring SEO.

    1st Step – Website+Digital Presence Audit: A comprehensive audit of your existing website, Google Business Profile, and citations is essential for identifying areas of improvement. During the audit, we assess your website’s technical and on-page SEO, the consistency of your NAP (Name, Address, Phone number) across various citations, and the overall user experience. This process helps us uncover any issues that may be hindering your online visibility and develop a roadmap for optimization.

    2nd Step – Google Business Profile Optimization: Optimizing your Google Business Profile (GBP) is a crucial step in improving your flooring business’s local search visibility. This process involves ensuring that your NAP is accurate and consistent, adding relevant services and categories, crafting a compelling business description, and creating engaging GBP posts. A well-optimized GBP increases your chances of appearing in the local pack and driving more leads to your business.

    3rd Step – Keyword Research: Identifying the right keywords for your flooring industry is vital to target potential customers effectively. We conduct thorough keyword research to find the most relevant and high-traffic keywords for your business. These keywords will be strategically implemented throughout your website, enhancing your online presence and improving your search rankings. Here are 20+ flooring keywords to consider for your flooring business:

    • Flooring installation
    • Hardwood flooring
    • Laminate flooring
    • Vinyl flooring
    • Tile flooring
    • Carpet installation
    • Floor refinishing
    • Floor repair
    • Epoxy flooring
    • Engineered wood flooring
    • Cork flooring
    • Floor sanding
    • Floor polishing
    • Luxury vinyl tile (LVT)
    • Flooring contractor near me
    • Flooring store near me
    • Commercial flooring
    • Flooring services
    • Flooring design ideas
    • Flooring trends
    • Flooring materials

    4th Step – Develop the Website: A visually appealing, mobile-friendly, and fast-loading website is crucial for your flooring business’s online success. We develop stunning, conversion-friendly websites that engage visitors and encourage them to take action. Our focus on user experience, responsive design, and website speed ensures that your website stands out from the competition.

    5th Step – Content Optimization/Marketing: Creating high-quality, informative content is essential for attracting potential customers and showcasing your expertise in the flooring industry. We help you optimize your website content with targeted keywords and develop a content marketing strategy that includes blog posts, articles, and other relevant resources. This approach drives organic traffic to your website and positions you as an industry authority.

    6th Step – Technical SEO/On-page SEO: Technical and on-page SEO factors, such as title tags, meta descriptions, header tags, schema markup, crawlability, and accessibility, play a significant role in your website’s visibility. We optimize these elements and ensure your website adheres to SEO best practices. This optimization contributes to your local pack/maps and local search rankings, driving more traffic and leads to your flooring business.

    7th Step – Start the Review Generation: Online reviews are a critical factor in local search rankings and influence potential customers’ decisions. We help you implement a review generation strategy that encourages satisfied customers to leave positive reviews on platforms like Google and Yelp. These reviews not only boost your local search rankings but also build trust and credibility for your flooring business.

    8th Step – Digital Presence Management AKA Citations: Building accurate and consistent citations on reputable platforms like Bing Places, Yelp, and YellowPages enhances your flooring business’s online presence. We manage your digital presence by creating and updating citations, ensuring that your NAP is consistent across all platforms, and improving your visibility in local search results.

    9th Step – Start Backlink Building: High-quality backlinks play a crucial role in improving your website’s authority and search rankings. We develop a backlink building strategy that involves acquiring links from relevant and authoritative websites within the flooring industry. This approach strengthens your online presence and contributes to your local pack/maps and local search rankings.

    10th Step – Tracking & Reporting: Monitoring and reporting on your flooring business’s SEO performance are essential to understanding the impact of our strategies and making data-driven decisions. We provide regular reports on your website traffic, search rankings, and other key performance indicators, ensuring that you stay informed about your business’s online growth.

    These steps form the foundation of a successful Local SEO campaign for your flooring business. Keep in mind that some of these steps, such as content marketing, backlink building, content optimization, and review generation, are ongoing processes that require continuous effort and attention to maintain and improve your search rankings.

    By following this detailed guide to Flooring SEO, you can elevate your online presence, attract more customers, and grow your flooring business in a competitive digital landscape. Stay committed to implementing these strategies, and you’ll see significant improvements in your website’s performance and your overall online visibility.

    Check Out Our Case Studies

    +99.8% Organic New User Increased
    +52% Organic Lead Increased
    +98.4% Organic Session Increased

    Cities We Serve (We Serve the Entire Country)

    • Sacramento, CA
    • Long Beach, CA
    • Kansas City, MO
    • Mesa, AZ
    • Virginia Beach, VA
    • Atlanta, GA
    • Colorado Springs, CO
    • Omaha, NE
    • Raleigh, NC
    • Miami, FL
    • Cleveland, OH
    • Tulsa, OK
    • Oakland, CA
    • Minneapolis, MN
    • Wichita, KS
    • Honolulu, HI
    • Arlington, TX
    • Bakersfield, CA
    • New Orleans, LA
    • Anaheim, CA
    • Tampa, FL
    • Aurora, CO
    • Santa Ana, CA
    • Saint Louis, MO
    • Pittsburgh, PA
    • Corpus Christi, TX
    • Riverside, CA
    • Cincinnati, OH
    • Lexington, KY
    • Anchorage, AK
    • Stockton, CA
    • Toledo, OH
    • Saint Paul, MN
    • Newark, NJ
    • Greensboro, NC
    • Buffalo, NY
    • Plano, TX
    • Lincoln, NE
    • Henderson, NV
    • Fort Wayne, IN
    • Jersey City, NJ
    • Saint Petersburg, FL
    • Chula Vista, CA
    • Louisville, KY
    • Norfolk, VA
    • Orlando, FL
    • Chandler, AZ
    • Laredo, TX
    • Madison, WI
    • Winston-Salem, NC
    • Lubbock, TX
    • Baton Rouge, LA
    • Durham, NC
    • Garland, TX
    • Glendale, AZ
    • Lexington, KY
    • Reno, NV
    • Hialeah, FL
    • Paradise, NV
    • Chesapeake, VA
    • Scottsdale, AZ
    • North Las Vegas, NV
    • Irving, TX
    • Fremont, CA
    • Birmingham, AL
    • Rochester, NY

    Want to Get a Free SEO Audit Done by Real SEO Professionals? Let’s Talk

    Start by reviewing your current SEO health for your flooring business. Then, decide which direction you want to take. Contact Mike or Emily at (607) 770-8933 to discuss your options.