HVAC SEO Services + Free Website for Life* (As Long As You Want to Keep It)

Being found in search engines with keywords like “HVAC repair,” “heating and air conditioning services,” and “air conditioner installation” is critical to any HVAC business. More presence in the map pack or top three search results means more important leads for your business. If you don’t see your business there, that means you need to do search engine optimization for your website and local digital properties. You need proper HVAC SEO optimization done to get results.

What is HVAC SEO?

HVAC SEO is a specialized digital marketing approach that aims to improve the online visibility of heating, ventilation, and air conditioning (HVAC) businesses. By optimizing your website and local digital presence, HVAC SEO can help you reach more potential customers who are looking for your services.

Q: How does HVAC SEO benefit my business?

A: Effective HVAC SEO strategies can increase your online visibility, helping you attract more leads, boost your reputation, and ultimately grow your business.

Q: What percentage of HVAC businesses use SEO?

A: While exact numbers are not available, it is estimated that a significant percentage of HVAC businesses are now investing in SEO to stay competitive in the digital age. Though we don’t know specifics about HVAC here but we know that 44% of businesses currently have an SEO strategy in place (according to UpCity). 

Why Choose Us?

Not just SEO: Contractor 20/20 provides a complete marketing solution for HVAC clients, ranging from direct mail to social media. Our comprehensive approach ensures that your business has a consistent and effective online presence, attracting more customers and growing your bottom line. By choosing us, you’ll benefit from a one-stop-shop for all your digital marketing needs.

We Offer Free Stunning Websites for Our Clients To Start SEO

We offer free websites to all our clients who sign up with us for SEO because we understand that developing a website can be a huge investment, especially for new businesses. We aim to break down this barrier for HVAC business owners. Our free website offer sets us apart from other companies that may keep you hostage with proprietary systems. With Contractor 20/20, you can take your site anywhere if you wish to cancel, giving you complete freedom and control.

Local Search Ranking Factors of 2023 Which Apply to Your HVAC Business As Well

There are three main local search ranking factors: Proximity, Prominence, and Relevance. These factors are distributed across several areas of your business, as detailed below.

2023 HVAC local search ranking signals:

The Detailed Guide to HVAC SEO

Now that you know the local search ranking factors, let’s dive into the guide to HVAC SEO in more detail.

1st Step – Website+Digital Presence Audit: Start by conducting a comprehensive audit of your existing website’s SEO, Google Business Profile, and ensuring NAP (Name, Address, and Phone number) consistency in citations. This assessment will help identify areas for improvement, fix any existing issues, and create a solid foundation for your SEO efforts.

2nd Step – Google Business Profile Optimization: Optimize your GBP by ensuring correct and consistent NAP information, adding relevant services, creating engaging GBP posts, and writing a compelling business description. This optimization will enhance your local search visibility, credibility, and improve the chances of appearing in the Google local pack.

3rd Step – Keyword Research: Researching and identifying relevant keywords for the HVAC industry is crucial for driving targeted traffic to your website. Once you have a list of the HVAC keywords, strategically implement them throughout your website content, meta tags, and other on-page elements. 

Here are 50 HVAC keywords to get you started:

4th Step – Develop the Website: Create a mobile-friendly, stunning, and conversion-friendly website that loads quickly and appeals to your target audience. Ensure your site is easy to navigate, has clear calls to action, and showcases your HVAC services effectively. A well-designed website will help convert visitors into customers.

5th Step – Content Optimization/Marketing: Add quality content to your website, such as engaging blog posts, informative service pages, and helpful resources. Engage in content marketing by sharing your content on social media, industry forums, and other relevant platforms. This will help establish your authority and expertise in the HVAC industry, attracting more traffic and potential customers.

6th Step – Technical SEO/On-page SEO: Optimize on-page elements like title tags, meta descriptions, H1 tags, and schema markup to improve your website’s search engine rankings. Additionally, ensure your website is crawlable and accessible to search engine bots. These factors contribute to both local pack/maps and local search rankings.

7th Step – Start the Review Generation: Encourage your satisfied customers to leave reviews on platforms like Google and Yelp. Reviews play a crucial role in local search rankings, as they showcase the trustworthiness and quality of your HVAC services. Aim to maintain a high average rating and respond professionally to any negative feedback to demonstrate your commitment to customer satisfaction.

8th Step – Digital Presence Management AKA Citations: Build citations on reputable platforms like Bing Places, Yelp, and YellowPages to improve your online presence. Ensure your NAP information is consistent across all citations, as this helps search engines validate your business’s legitimacy and positively impacts your local search rankings.

9th Step – Start Backlink Building: Building high-quality backlinks from authoritative websites in your industry is essential to improve your search rankings. Reach out to relevant websites, engage in guest posting, and leverage local partnerships to acquire valuable backlinks. Keep in mind that backlinks contribute significantly to local pack/maps and local search rankings.

10th Step – Tracking & Reporting: Monitor the progress of your HVAC SEO campaign by tracking key metrics like organic traffic, keyword rankings, and conversions. Provide regular reports to ensure continuous improvement and make data-driven decisions. Analyzing your SEO performance helps identify areas for further optimization and ultimately drives better results for your HVAC business.

Remember, some of these steps are ongoing processes, like content marketing, backlink building, content optimization, and review generation. By consistently working on these aspects, you’ll see a steady improvement in your HVAC business’s online presence and search rankings.

Cities We Serve (We Serve the Entire Country)

Want to Get a Free SEO Audit Done by a Real SEO Professional? Let’s Talk

Begin by reviewing the current SEO health of your HVAC business. Then, you can decide the best course of action. Contact Mike or Emily at (607) 770-8933 to get started.